Tono de Marca

professional and product-focused

Valores de Marca

• •expertise
• •quality
• •customer satisfaction

Mejores Prácticas

• •Embrace Radical Honesty: The brand's biggest problem is a lack of trust. All copy must be brutally honest. Acknowledge past issues in a visible "Our Commitment" section on the website.
• •Show, Don't Just Tell: Instead of saying "we are trustworthy," show it. Use copy to highlight verifiable proofs: real-time shipping trackers, photos of the actual warehouse, video introductions from the team, and links to a real Trustpilot or Google Reviews profile.
• •Humanize the Brand: Write copy in a personal, first-person voice ("we" instead of "the company"). Share real stories and photos of the team using the products. Remove all generic corporate jargon from the site.
• •Focus on Guarantees and Support: All marketing copy should emphasize risk-reversal. Make "30-Day Money-Back Guarantee," "24-Hour Customer Support," and "Tracked Shipping on All Orders" central pillars of your messaging, from ads to product descriptions.
• •Maintain One Voice Everywhere: The honest, apologetic, and rebuilding tone must be consistent across the website, in every customer service email, and on any future social media presence. A single lapse into the old, generic tone will shatter any newly built trust.

Percepción Social

extremely negative

Ejemplos de Copy

• •We're Under New Management. We Know We Have a Lot to Prove. Our Promise: Every Order Shipped, Every Customer Heard. Give Us a Second Chance.
• •Your Adventure is Guaranteed. Every kayak purchase now includes tracked shipping within 24 hours, a 30-day no-questions-asked return policy, and direct phone support. Shop with true peace of mind.
• •Subject: An Apology and an Offer from KayakMall. We failed you. Records show your past order was not fulfilled, and for that, we are truly sorry. As part of our commitment to making things right, we would like to offer you a full refund and a 50% credit for a future purchase. We are rebuilding, and we hope to earn back your trust.
• •The new KayakMall. We're real people who love the water, based in [Actual City, State]. We're rebuilding this brand from the ground up to be honest and reliable. Follow our journey. #KayakMallReboot
• •Let's be honest, the old KayakMall failed its customers. We are a new team of [Number] local kayaking enthusiasts who acquired this brand with one mission: to build the honest, reliable watersports store you deserved from the start. Our names are [Name 1, Name 2], and this is our commitment to you...