Brand Tone

Practical and Direct, Helpful and Accessible, Reliable and Trustworthy, Customer-centric, Familial and Welcoming

Brand Values

• •Quality
• •Affordability/Value
• •Service and Support
• •Efficiency and Speed
• •Inclusivity
• •Reliability

Best Practices

• •Stay Practical and Direct: Focus on clear, concise language. Avoid jargon where possible, or explain it simply. Highlight the tangible benefits for the customer (e.g., "save time," "reduce costs," "achieve a better finish").
• •Emphasize Helpfulness and Expertise: Consistently offer advice and support. Use phrases like "We're here to help," "Ask our experts," or "Your questions answered." Make contact information readily available.
• •Reinforce Trust and Reliability: Use words that convey dependability, such as "guaranteed," "trusted," "quality-assured," and "secure." Back up claims with specifics (e.g., "family-run for X years," specific quality guarantees).
• •Maintain a Welcoming and Inclusive Voice: Address all segments of your audience (professionals and DIYers). Use language that is approachable and avoids alienating any group. The "family business" aspect can be leveraged here.
• •Be Solution-Oriented: Frame your products and services as solutions to customer problems or needs. If issues arise, communicate how you address them promptly and effectively, reinforcing the "we solve it the same day" commitment.

Social Perception

Positive Customer Feedback: The reviews featured on their website indicate a positive perception regarding product quality, price, and speed of service. Customers describe the company as "fijn bedrijf" (nice company) and highlight "goede service."

Copy Examples

• •Headline: Build Smarter, Not Harder. Quality Materials, Expert Advice. Body: At Leeuw Bouwmaterialen, we're more than just a supplier. We're your Rotterdam family-run partner for every project, big or small. Get the best price, guaranteed quality, and free expert tips via WhatsApp. Order by 12 PM, build tomorrow!
• •Headline: Your Project? Our Priority. Fast Delivery, Fair Prices. Body: Don't let material sourcing slow you down. Leeuw Bouwmaterialen in Rotterdam offers a wide range of top-quality building supplies at the sharpest prices. Fast, reliable, and always here to help – that's our promise.
• •Headline: Quality Building Supplies Without the Premium Price Tag. Body: Leeuw Bouwmaterialen: Your trusted Rotterdam source for everything from egaline to tools. We welcome contractors, architects, and DIY heroes alike. Get the job done right with materials you can count on and service that solves problems the same day.
• •Headline: Expert Support for Every Build. Chat with Us! Body: Got questions about your renovation? Need the right materials, fast? Leeuw Bouwmaterialen offers free expert advice via WhatsApp. We're a family business committed to your project's success with quality supplies and dependable service.
• •Headline: From Foundation to Finish – Leeuw Bouwmaterialen Delivers. Body: For quality, value, and service in Rotterdam, look no further. We guarantee the best products at the best prices, with next-day delivery available. If something's not perfect, we fix it – same day. That’s the Leeuw Bouwmaterialen way.