Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Creative and Artistic, Personal and Relatable

Brand Values

• •Creativity and Originality
• •Customer Satisfaction
• •Personalization
• •Quality
• •Joy and Self-Expression
• •Inclusivity/Relatability

Best Practices

• •Always Be Authentic and Enthusiastic: Let genuine passion for your products and artists shine through. Use vibrant language and positive framing.
• •Embrace Emojis and Relatable Language: Use emojis strategically to add personality and emotion. Write as if you're talking to a friend – keep it approachable and avoid overly formal or corporate jargon.
• •Highlight the "Artist-Made" and "Personalized" Angles: Consistently remind customers of the unique, human touch behind the products and the ability to make them their own. This reinforces creativity and personal value.
• •Incorporate "Be More You, Be More Kawaink": Weave this tagline or its sentiment into copy where appropriate to encourage self-expression and connect it back to the brand's core message.
• •Maintain a Positive and Solution-Oriented Voice in Customer Interactions: Even when addressing concerns (like in review responses), keep the tone helpful, understanding, and focused on a positive outcome, reflecting the "It's ok to make mistakes" value.

Social Perception

Positive Customer Experiences, Unique and Creative Gift Source, Supportive of Artists, Responsive and Engaging, Reliable (with minor concerns)

Copy Examples

• •Pawsitively the cutest way to start your day! 🐾☕ Our new artist-designed pet mugs are here to make your coffee breaks even more special. Customize yours with your furry friend's face and let the world know who your true love is! #Kawaink #PetLove #CustomGifts #BeMoreYou
• •What's your sign? ✨ Let the stars guide your style with our cosmic collection of phone cases! Each design is crafted by an amazing artist to capture the essence of your zodiac. Protect your tech and express your universe. Shop now and #BeMoreYou! #KawainkAstrology #ZodiacStyle #PhoneFashion
• •Declare your fandom! 🤘 Whether you're a Swiftie, a Potterhead, or obsessed with the latest streaming hit, we've got a tee for that! Our artist-made pop culture t-shirts are now on sale for a limited time. Grab yours and wear your story! #KawainkStyle #PopCulture #FanGear #SaleAlert #BeMoreKawaink
• •(Image: A collage of custom photo products - mug, poster, phone case) Text: Turn your favorite moments into masterpieces! 📸💖 Our artists are ready to transform your photos into unique gifts you'll treasure forever. Swipe up to create yours and #GiftMomentsNotBoxes! #KawainkCustom #PersonalizedGifts #MadeWithLove
• •Art makes the world go 'round! 🎨 At Kawaink, we're proud to be an all-female company that champions talented local artists. Every purchase you make helps support their passion and creativity. Discover unique designs and #BeMoreYou while making a difference! #SupportArtists #KawainkCommunity #CreativeGifts