Brand Tone

Friendly and Approachable, Helpful and Supportive, Playful and Fun, Creative and DIY-Empowering, Enthusiastic and Positive

Brand Values

• •Customer Happiness and Satisfaction
• •Creativity and Personalization
• •Accessibility and Ease of Use
• •Designing with Love and Passion
• •Celebrating Life's Moments

Best Practices

• •Always Maintain a Personal, Friendly, and Enthusiastic Voice: Use warm, approachable language (e.g., 'Hi there!', 'Let's make some magic!'). Infuse copy with genuine enthusiasm using positive adjectives and occasional exclamation points where appropriate. The 'With love, Puka/Eliana' sign-off is a strong element to maintain in relevant communications.
• •Emphasize 'Kawaii,' 'Cute,' and 'Fun': Consistently use vocabulary that reflects the brand's aesthetic and the joyful nature of celebrations (e.g., 'adorable,' 'charming,' 'sparkly,' 'playful,' 'magical,' 'fun-filled').
• •Highlight the DIY Aspect and Ease of Use: Clearly communicate that products are digital, printable, and easy for anyone to use. Employ phrases like 'instant download,' 'print at home,' 'easy DIY,' 'create your own,' 'just print and party.'
• •Focus on Celebration and Making Memories: Connect the products to the emotional outcome – creating special, personalized, and joyful celebrations. Use language that evokes happiness and shared moments.
• •Be Helpful and Reassuring: Reinforce the availability of support. Encourage customers to reach out with questions, building trust and underscoring the brand's commitment to customer satisfaction. Clearly guide them with calls to action.

Social Perception

Highly Positive, Reliable and Trustworthy, Provider of Trendy and Desirable Designs, Go-To Resource for DIY Party Planners

Copy Examples

• •Instagram Post (New Product - Themed Party Pack): Level up your little one's birthday! 🚀 Our new [Specific Theme, e.g., Space Adventure] printable party pack is bursting with fun! Get instant access to invitations, banners, cupcake toppers & more. So easy to print and create a party that's out of this world! Designed with love by Puka. ✨ Shop link in bio! #KawaiiRaymi #PrintableParty #DIYPartyDecor #KidsPartyIdeas #[Theme]Party #PartyPrintables #InstantDownload #CuteDesigns
• •Facebook Ad (Seasonal Promotion - e.g., Summer Parties): ☀️ Hello Sunshine & Celebrations! Planning a summer birthday bash or a fun get-together? Our bright and cheerful printable designs are here to make it pop! From pool party invites to ice-cream social kits, find your perfect theme at Kawaii Raymi. Easy to download, print, and party! Get started: [Link] #KawaiiRaymi #SummerParty #PrintableDecor #DIYCelebration #PartyInspiration #DesignedWithLove #PartyFun
• •TikTok Video Caption (DIY Tutorial using their SVG file): Watch me whip up this super CUTE [Item, e.g., T-shirt] using our [Theme, e.g., Unicorn] SVG file! 🦄 Perfect for birthday outfits or just because! So easy, right? Grab this design (and more!) from Kawaii Raymi - link in bio! What should I make next? 👇 #KawaiiRaymi #DIYCrafts #SVGfiles #CricutMade #UnicornLove #PrintableDesigns #CraftTutorial #PeruKawaii
• •Website 'About Us' Snippet: Welcome to Kawaii Raymi, where every celebration starts with a sprinkle of cute and a whole lot of love! I'm Puka, the heart behind these printable party designs. My passion is helping you create unforgettable, personalized parties without the fuss. Browse our joyful collections and let's make some magic together!
• •Email to a customer whofavoritedd an item: Subject: Psst! Your Kawaii Raymi favorite is waiting! 😉 Hi [Customer Name], Puka here from Kawaii Raymi! I noticed you loved our [Product Name] – great choice, it's one of our most popular for adding that special touch! Remember, all our designs are instant downloads, so you can start creating your dream party in minutes. If you have any questions or need a little help, I'm always here! With love and sparkles, Puka ✨ [Link to item]