Brand Tone

Friendly, Approachable, Helpful, Customer-Oriented, Cute

Brand Values

• •Spreading Positivity
• •Affordability
• •Customer Satisfaction
• •Service and Value
• •Niche Market (Kawaii)
• •General 'Kawaii' Positive Association

Best Practices

• •Prioritize Friendly and Approachable Language: Employ words like 'love,' 'joy,' and 'happy looting' to foster a welcoming environment.
• •Highlight Customer Service: Emphasize customer-centric policies such as free shipping and a straightforward FAQ section.
• •Incorporate 'Kawaii' Language: Use terms like 'cute,' 'adorable,' and playful puns to resonate with the target audience.
• •Showcase Affordable Pricing: Reinforce the brand's commitment to affordability in product descriptions and promotions.
• •Emphasize Positive Associations: Connect the brand with fun, happiness, and cuteness, aligning with the broader 'kawaii' market.

Social Perception

Positive, Fun, Cute, Affordable, Trustworthy

Copy Examples

• •Spread love and joy through our affordable kawaii products!
• •FREE US shipping and every order is packaged with love.
• •The purr-fect AirPods case!
• •Cuddle Bundle: Buy two AirPods cases at a discounted price.
• •Kawaii Shiba AirPods Case: Made of silicon, protects from scratches, dust, and fingerprints. Easy port access.