Brand Tone

Laid-back & Relaxed, Artistic & Creative, Warm & Approachable, Whimsical & Soulful, Slightly Edgy & Playful, Aspirational & Luxe

Brand Values

• •Creativity & Originality
• •Quality & Longevity
• •Sustainability & Ethical Production
• •Aloha Spirit
• •Connection to Nature & Travel
• •Comfort & Authenticity
• •Family & Small Business Ethos

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of Kawaiian Lion's voice (e.g., warm, artistic, laid-back, soulful, subtly playful) and tone variations for different contexts (e.g., celebratory for new launches, empathetic for customer service). Include a brand lexicon of preferred words/phrases (e.g., "wild child," "Aloha," "soulful," "makin' waves") and those to avoid.
• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and 'About Us' sections. The myth of the Kawaiian Lion is a great example. Share the inspiration behind designs, the artisanal process, or how a piece fits into the "wild at heart" lifestyle.
• •Use Evocative & Sensory Language: Appeal to the senses by describing textures ("super hardy and dude friendly," "worn and washed out"), the feeling of the materials, and the visual inspiration (light, sea, surf, vintage-folk). Transport the audience to the idyllic, sun-soaked world the brand embodies.
• •Be Authentic & Relatable: While aspirational, maintain an approachable and genuine voice. Share glimpses of the creative process, the people behind the brand, and user-generated content to build community and trust. Use friendly and inclusive language. Current owner Beth Bennett introduces herself personally on the website.
• •Infuse "Aloha" & Positivity: Let the spirit of "Aloha" (love, peace, compassion) subtly permeate the copy. Use uplifting language, focus on connection, and promote a sense of well-being and living a joyful, creative life. Phrases like "made with love & porpoise" capture this well.

Social Perception

Unique & Artistic, High Quality, Bohemian & Stylish, Authentic & Heartfelt, Ethically Conscious (Increasingly Important), Aspirational Lifestyle

Copy Examples

• •Unfurl your spirit. Our new collection of hand-drawn kimonos is here, crafted in small batches for souls that roam free. Wrap yourself in art, whisper tales of faraway shores, and let your inner wild child dance. #KawaiianLion #LuxuryLeisurewear #BohoStyle
• •Home is where the heart wanders. Bring the endless summer indoors with our [Product Name] cushion, featuring original art inspired by sun-drenched coasts and the spirit of Aloha. Ethically made, designed to make your space a sanctuary. Sink in, dream on. ✨ #KawaiianHomewares #VintageFolk #EthicallyMade
• •Sketchbook spills & salty air 🌊 Sneak peek of what’s inspiring us today. Each Kawaiian Lion piece starts with a little bit of sunshine, a whole lotta love, and a dash of wild. What adventures are you dreaming up? #CreativeProcess #HandDrawn #SmallBatchMagic
• •Aloha, Wild Hearts! Fresh Drops & Island Daydreams Inside… Hey lovely, escape the ordinary. We've just landed a new wave of soulful treasures, from flowing robes that feel like a second skin to art prints that bring the ocean's calm to your walls. Crafted with intention, made for your adventures. Come explore… [Link]
• •A little wild, a little luxe, and now a little treat! For a short time, find your forever piece and let the good vibes roll. Our consciously crafted favourites are waiting to join your story. Don't just exist, live artfully. Shop the vibe [Link] #KawaiianLionSale #ConsciousShopping #EmbraceYourWild