Brand Tone

Informative, Reliable, and Reassuring, with a focus on clarity and differentiation.

Brand Values

• •Accuracy
• •Reliability
• •Clarity
• •Ease of Use
• •Differentiation

Best Practices

• •Clearly differentiate the OptiTrack GPS tracker from the OptiTrack motion capture company in all communications.
• •Emphasize the accuracy and reliability of the GPS tracker's location services.
• •Highlight the battery life and ease of use of the GPS tracker.
• •Focus on building trust and transparency in all marketing materials.
• •Monitor online mentions of 'OptiTrack' and address any confusion regarding the GPS tracker vs. the motion capture company promptly.

Social Perception

A reliable and accurate GPS tracking solution, clearly differentiated from the OptiTrack motion capture company, known for its ease of use and dependable performance.

Copy Examples

• •OptiTrack GPS Tracker: Accurate location, long battery life, and peace of mind. Get the reliable tracking you need.
• •Don't confuse us with motion capture! OptiTrack GPS Tracker offers precise location services for your assets and loved ones.
• •Experience the OptiTrack GPS Tracker difference: accuracy you can trust, without the high price tag.
• •OptiTrack GPS Tracker: Designed for ease of use and reliable performance, so you can track what matters most.
• •Still unsure about which GPS tracker to choose? Contact our support team to learn more about OptiTrack GPS Tracker.