Brand Tone

Relaxed and Approachable, Modern and Trendy, Positive and Uplifting, Informative yet Playful, Authentic and Transparent

Brand Values

• •Natural Wellness: Prioritizing natural ingredients and a "clean" product profile (no artificial sweeteners, gluten-free, vegan).
• •Responsible Enjoyment: Offering a way to socialize and relax without the negative consequences of alcohol (hangovers, "hangxiety").
• •Modern Tradition: Honoring the South Pacific heritage of kava while adapting it for contemporary lifestyles.
• •Quality and Efficacy: Emphasizing the high kavalactone content and the noticeable effects of the beverage.
• •Customer-Centricity: Valuing customer feedback and experiences, as seen through testimonials and direct engagement (like with the TikTok creator).

Best Practices

• •Develop a Brand Voice Guide: Clearly document Kaviva's tone (relaxed, approachable, modern, positive, informative yet playful), core values, and key messaging points. This guide should be the go-to resource for anyone creating content.
• •Focus on the "Why": Consistently communicate why Kaviva exists – to provide a natural, enjoyable, and hangover-free way to relax and socialize. Frame copy around the benefits (the "perfect buzz," stress relief, social connection) more than just the features.
• •Use "You-centric" Language: Address the audience directly (e.g., "You read that right," "Kaviva allows you to loosen up"). This makes the brand feel more personal and connected to the consumer's needs and desires.
• •Embrace Storytelling (Subtly): Weave in elements of the kava tradition and the brand's commitment to natural ingredients. This adds depth and authenticity without being overly didactic. Highlight the experience – the mouth tingle, the calm feeling.
• •Maintain Visual and Textual Harmony: Ensure that the copy style aligns with the visual branding on the website, social media, and packaging. A consistent aesthetic reinforces the overall brand message and makes Kaviva instantly recognizable.

Social Perception

Positive Alternative to Alcohol, Effective and Enjoyable, Innovative and High Quality, Trustworthy, Emerging and Exciting

Copy Examples

• •Headline: Unwind Without the Unravel. Kaviva. Body: Sip on the South Pacific. Our Kava Seltzer offers a smooth, social buzz with zero alcohol, zero hangover. Just pure, plant-based relaxation. Taste the calm. #EnjoyKaviva #KavaChill
• •Headline: Your Anytime Oasis. Body: Stressful day? Need to reset? Kaviva delivers that "ahhh" moment in a can. Natural ingredients, a gentle lift, and absolutely no regrets tomorrow. Find your flow. #KavivaVibes #SocialSeltzer
• •Headline: Meet the New Buzz. All Chill, No Ill. Body: Tired of the usual? Kaviva is your ticket to a refreshingly different experience. Enjoy a mood-boosting lift and connect more deeply, all powered by the ancient wisdom of kava. Drink the future. #KavaRevolution #HangoverFree
• •Headline: Active Life? Active Relaxation. Kaviva. Body: Perfect for after your workout or when you just need a moment to yourself. With only 50 calories and all-natural ingredients, Kaviva helps you relax and recover without compromising your lifestyle. #WellnessDrink #KavivaActive
• •Headline: Taste the Tradition, Feel the Future. Body: Kaviva blends the revered kava plant with refreshing seltzer and natural fruit flavors for a uniquely modern experience. Get the social buzz you love, naturally. Ready for a better way to unwind? #EnjoyTheMoment #Kaviva