Brand Tone

Elegant, Sophisticated, Aspirational, Luxurious, Passionate, Artistic, Traditional yet Modern, Personal & Bespoke

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Elegance & Timelessness
• •Customer Centricity & Personalization
• •Passion for Design
• •Uniqueness & Exclusivity

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in terms like "handcrafted," "intricate embroidery," "Zardozi," "master artisans," "handwoven," "traditional techniques," and "Indian heritage" to reinforce the brand's core values.
• •Maintain an Elegant and Evocative Vocabulary: Use words like "timeless," "couture," "bespoke," "luxurious," "opulent," "grace," "sophistication," "legacy," and "artistry" to convey the high-end nature of the brand.
• •Focus on the 'Why' - The Story and Passion: Share the inspiration behind collections, the designer's passion for Indian arts, and the emotional connection to creating garments for special occasions. This adds depth and authenticity.
• •Speak to Aspirations: Frame the copy to resonate with the dreams and desires of the target audience, especially brides-to-be, emphasizing how the garments contribute to their special moments and make them feel unique and regal.
• •Visual-Verbal Synergy: Ensure the copy complements the luxurious and detailed imagery used on Instagram and the website. Descriptions should enhance what is seen, pointing out specific details, fabrics, and the overall feel of the garment. Be descriptive (e.g., "delicately embroidered raw silk," "bright and bold colours," "flowing silhouette").

Social Perception

Respected Designer Label, Go-To for Bridal Wear, Synonymous with Intricate Embroidery, Trusted for Quality and Design, Combination of Tradition and Modernity

Copy Examples

• •For a new bridal collection launch: "Introducing 'Eternal Bloom' by Kavitha Gutta: Where timeless traditions are woven with contemporary dreams. Discover bridal lehengas that whisper tales of heritage, handcrafted with exquisite Zardozi and the finest Indian silks. Your forever begins with a masterpiece."
• •Instagram caption for a real bride: "Radiating grace and heritage. Our stunning bride, [Bride's Name], chose a bespoke Kavitha Gutta creation for her special day, a symphony of intricate craftsmanship and timeless elegance. We are honored to be a part of your beautiful journey. #KavithaGuttaBride #IndianCouture #BridalPerfection"
• •About Us snippet for the website: "At Kavitha Gutta, we believe every garment tells a story. Born from a passion for India's rich textile legacy and a dedication to meticulous craftsmanship, our label offers a sanctuary of bespoke bridal couture and luxury prêt. Each piece is a dialogue between age-old artistry and modern sophistication, designed to make your most cherished moments unforgettable."
• •Facebook ad targeting festive shoppers: "This festive season, drape yourself in the art of Kavitha Gutta. Our curated collection of sarees and anarkalis, rich in color and embroidery, brings a touch of royal elegance to your celebrations. Explore handcrafted luxury that transcends trends. Shop online or visit our Hyderabad flagship."
• •Email to subscribers about a new Kanjeevaram collection: "Experience the Legend of Kanchi. Kavitha Gutta unveils a new collection of handwoven Kanjeevaram sarees, each a testament to master weaving and vibrant traditions. Discover intricate motifs and pure Zari work that make these sarees heirlooms in the making. Embrace timeless elegance."