Brand Tone

Artistic & Unique, Handcrafted & Authentic, Eco-conscious & Ethical, Playful & Edgy, Approachable & Customer-focused

Brand Values

• •Originality & Individuality
• •Artisanship & Quality
• •Sustainability & Ethical Sourcing
• •Customer Satisfaction
• •Passion for Discovery

Best Practices

• •Emphasize Uniqueness and Craftsmanship: Consistently use words like "unique," "handcrafted," "artisan," "one-of-a-kind," "original," and "statement piece." Detail the origin of the designs (Brazilian artist) and the sustainable sourcing of natural rubber.
• •Highlight Eco-Conscious Values: Regularly mention the sustainable, natural, and renewable qualities of the rubber. Talk about supporting small cooperatives and ethical production. This appeals to a growing segment of conscious consumers.
• •Maintain an Artistic and Slightly Edgy Voice: While some pieces are elegant, lean into the "extravagant" and "unusual" nature of the jewelry. Don't be afraid to be a little playful or bold, especially when describing more alternative designs like skull or flame motifs.
• •Speak Directly and Personally to the Customer: Use "you" and "your" to create a connection. Share the story of the brand founders (Margareta and Michael) to add a personal touch and build trust. Encourage interaction and feedback.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page, blog posts) is mirrored in social media captions, email marketing, and any external communications. This builds a cohesive and recognizable brand identity.

Social Perception

Positive Customer Feedback, Seen as Unique and Artistic, Eco-conscious Appeal, Niche but Appreciated

Copy Examples

• •Headline: Dare to be Different. Discover Handcrafted Rubber Jewelry. Body: Tired of the same old sparkle? Our unique, eco-friendly rubber jewelry is designed to make a statement. Artisan-made in Brazil, each piece tells a story of creativity and sustainability. Express your individuality.
• •Social Media Post (Image of a bold necklace): Unleash your inner artist. Our 'Pina' necklace, handcrafted from sustainable Amazonian rubber, is more than an accessory – it's a wearable piece of art. Lightweight, unique, and consciously created. #KautschukSchmuck #HandmadeJewelry #SustainableStyle #ArtToWear
• •Product Description Snippet (for a "Flame Ring"): Ignite your style. The 'Ring of Fire' isn't just an accessory; it's an attitude. Crafted from surprisingly soft and lightweight natural rubber, this edgy piece is for those who aren't afraid to stand out. #EthicalFashion #UniqueRings
• •Email Newsletter Subject: Be Original. Be You. Explore Our New Rubber Jewelry Arrivals. Body: Hello [Customer Name], at Kautschuk-Schmuck, we believe jewelry should be as unique as you are. Explore our latest collection of handcrafted rubber pieces, sustainably sourced and designed to turn heads. Because blending in is overrated.
• •About Us Teaser: From Salzburg with Love (and a Touch of Brazilian Flair!). We're Margareta and Michael, bringing you unique, handcrafted rubber jewelry discovered on global travels and made with passion by artist Chris Paterson. It's more than jewelry; it's a piece of the world, made sustainably.