Brand Tone

Elegant & Sophisticated, Artistic & Story-driven, Reverent & Cultured, Passionate & Authentic, Exclusive

Brand Values

• •Heritage Preservation: A core commitment to celebrating and perpetuating India's rich artistic and cultural legacy through their designs.
• •Artisanal Craftsmanship: High value is placed on the meticulous, often hand-decorated, process of creating each piece, ensuring quality and uniqueness.
• •Luxury & Quality: The use of the finest materials, such as high-quality bone china and 24k gold, underscores their commitment to producing luxurious, durable, and heirloom-worthy items.
• •Storytelling: The belief that each product should embody and narrate a unique story from Indian culture, making dining an immersive experience.
• •Authenticity: Striving to remain true to the essence of traditional art forms while adapting them for contemporary luxury tableware.
• •Meaning & Connection: Creating products that resonate with customers on a deeper level, offering more than just utility but a connection to art and heritage.

Best Practices

• •Lead with the Narrative: Every piece has a story rooted in Indian art or culture. Begin copy by evoking this story or inspiration before detailing product features. This reinforces the artistic and story-driven tone.
• •Employ Elegant and Evocative Language: Use sophisticated, descriptive words that convey luxury, artistry, and heritage (e.g., "exquisite," "meticulous," "regal," "timeless," "sacred," "vibrant hues"). Avoid overly casual or colloquial language.
• •Emphasize Craftsmanship and Materials: Consistently mention the fine bone china, 24k gold accents, and the hand-decorated nature of the products to underscore the luxury and artisanal quality.
• •Maintain Reverence for Culture: Communicate a deep respect for Indian traditions and art forms. Position the brand as a bridge between these ancient legacies and contemporary appreciation.
• •Ensure Visual and Textual Cohesion: The sophisticated and artistic tone of the copy must be consistently mirrored in the high-quality, elegant visuals used across all platforms. Images should enhance the storytelling and luxurious feel.

Social Perception

Prestigious and Luxurious, Culturally Rich and Unique, Heirloom Quality, Desirable for Gifting, Artistic and Well-Crafted

Copy Examples

• •Product (Dasara Collection Dinner Plate): "Dine amidst legends. Our Dasara Dinner Plate, crafted from fine bone china and graced with 24k gold, channels the royal grandeur of the Mysore Palace. Each motif is a whisper of history, transforming your table into a canvas of Indian heritage."
• •Social Media Post (Pichwai Collection): "Let the enchanting tales of Krishna unfold at your table. The Pichwai collection, rich in symbolism and hand-decorated with meticulous artistry, brings ancient devotion to contemporary dining. Experience 'India on a plate'. #Kaunteya #PichwaiArt #LuxuryTableware #IndianCraftsmanship #HeirloomQuality"
• •Website 'Our Story' Snippet: "Kaunteya was born from a desire to weave India’s soul into the fabric of everyday luxury. We journey through ancient art forms, translating timeless narratives into exquisite tableware, each piece a testament to our heritage, designed to be cherished for generations."
• •Email to Subscribers (New Byah Collection Cushion): "Introducing the Byah Cushion: Where Rajasthani Phad art meets plush comfort. Adorn your home with the intricate chronicles of Indian weddings, rendered in elegant black and gold. A touch of heritage, a statement of sophistication."
• •General Brand Tagline/Statement: "Kaunteya: Crafting Heirlooms, Narrating India."