Brand Tone

Trustworthy, Customer-Centric, Quality-Oriented, Community-Focused, Approachable & Value-Driven

Brand Values

• •Customer Satisfaction
• •Quality & Durability
• •Heritage & Legacy
• •Service Excellence
• •Community Support
• •Integrity & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., "Friendly, not overly casual; Expert, not condescending; Traditional, yet approachable"). Provide examples of "do's and don'ts" for writing.
• •Prioritize Customer Language: Use language that resonates with your target audience. Pay attention to how they describe their needs and aspirations in reviews or social media comments, and reflect that in your copy. For Katz, this includes terms like "gorgeous," "professional," "exceptional experience."
• •Highlight Core Values Consistently: Ensure that messages consistently reinforce key brand values like family heritage, quality craftsmanship, customer satisfaction, and community commitment. Every piece of copy is an opportunity to subtly reiterate what Katz Furniture stands for.
• •Maintain a Consistent Narrative Across Platforms: Whether it's the website, an Instagram caption, or an in-store sign, the tone should feel familiar. For example, the "family business" and "customer satisfaction" narrative should be woven throughout.
• •Train and Empower Staff: Ensure that all staff, especially those interacting directly with customers or managing social media, understand and can embody the brand's tone in their communications, both written and verbal. Marty's positive mentions in testimonials are a good example of this in action.

Social Perception

Positive Customer Experiences, Trusted Local Business, Reputable for Quality and Price, Long-Standing & Experienced

Copy Examples

• •Headline: Generations of Comfort, Crafted for Your Home. Body: For over a century, our family has been dedicated to furnishing homes with pieces that last. At Katz Furniture, discover timeless quality, exceptional service, and prices that feel like coming home. #KatzForLife
• •Headline: Your Dream Home Starts Here. And We’re Here to Help. Body: From finding the perfect sofa to designing your entire space, our friendly experts at Katz Furniture make it easy and enjoyable. We offer quality you can trust and value you’ll love. Visit our Lakewood showroom for complimentary design advice!
• •Headline: Built to Last, Priced for You. Body: Don’t choose between enduring quality and a price that fits your budget. Katz Furniture offers beautifully crafted pieces designed for real life – from durable family sofas to elegant dining sets. Experience the Katz difference today.
• •Headline: More Than Furniture, It’s a Foundation. Body: We’re honored to be the #1 choice for chosson and kallah furniture in New Jersey, helping new families build beautiful homes. Partnering with our community, we believe in quality that supports every new beginning.
• •Headline: Timeless Style, Modern Service. Body: Explore a curated collection of furniture that blends classic craftsmanship with today's trends. At Katz Furniture, enjoy a seamless shopping experience, from our 10,000 sq ft showroom to white glove delivery nationwide. Quality living, delivered.