Brand Tone

Personal and Approachable, Passionate and Enthusiastic, Inspiring and Uplifting, Creative and Expressive, Professional yet Warm

Brand Values

• •Joy and Positivity
• •Creativity and Self-Expression
• •Inspiration from Nature and Life
• •Connection
• •Quality and Craftsmanship
• •Giving Back
• •Authenticity

Best Practices

• •Always Lead with Joy and Positivity: Ensure all communication, from artwork descriptions to social media replies, reflects the core aim of bringing joy and uplifting energy.
• •Share the Inspiration: Continue to connect the art to its roots in nature, personal experiences, and emotions. This adds depth and relatability to the brand's voice.
• •Maintain an Approachable, Personal Voice: Whether it's Katy herself or someone managing communications, using "I" and sharing insights into the artistic process or studio life maintains authenticity and a personal connection.
• •Emphasize the "Why": Remind the audience not just *what* the art is, but *why* it's created – to evoke feelings, enhance spaces, and share beauty. The charitable aspect (IJM donation) can also be woven in where appropriate to reinforce brand values.
• •Be Consistent Across Platforms: While the format might change (e.g., visual-first on Instagram, potentially more text on Facebook or email), the core tone – passionate, inspiring, personal, and joyful – should remain consistent to build a strong, recognizable brand identity.

Social Perception

Acclaimed for Color and Energy, Evocative of Landscapes and Atmosphere, Appreciated for Texture and Depth, Seen as a Dedicated and Talented Artist, Positive Customer Experiences, Engaging and Relatable Online Persona, Community-Involved

Copy Examples

• •Instagram Post (New Artwork): Lost in the layers of 'Whispers of Skye' ✨ This piece was born from a memory of the morning mist over the hills, a truly intuitive dance of color and texture. I hoped to capture that quiet, energising moment just before the world fully awakens. Hoping it brings a little piece of that Scottish magic and a burst of joy into your home! 🏡 What feeling does it evoke for you? Let me know below! 👇 #KatySawreyArt #AbstractLandscape #ScottishArt #JoyfulHome #IntuitiveArt #NewArtwork
• •Website Banner Text: Katy Sawrey Art: Vibrant, Uplifting Abstract Paintings to Fill Your Home with Joy and Energy. Explore Originals & Prints.
• •Email Newsletter Snippet (Studio Update): Hello art lovers! ✨ This week in the studio has been all about exploring new palettes inspired by the wild Scottish coastline. There's something so invigorating about translating those rugged cliffs and stormy seas into pure, joyful color on canvas. I'm excited to share these new explorations with you soon! In the meantime, remember that 10% of all original artwork sales support the incredible work of IJM. Thank you for being part of this colorful journey! - Katy x
• •Facebook Ad Copy (Targeting Home Decor Enthusiasts): Transform your space with unique, soul-stirring art. Katy Sawrey creates energetic abstract paintings designed to bring joy and vibrant color into your home. Inspired by nature and positive emotions. Originals, prints, and commissions available. Shop now and find the piece that speaks to you! #AbstractArt #HomeDecor #InteriorDesign #KatySawreyArt #WallArt #JoyfulLiving
• •Product Description (for a specific print): Bring the uplifting energy of 'Coastal Bloom' into your everyday. This fine art print captures the essence of a vibrant coastal scene, translated through intuitive layers of joyful color and expressive marks. Perfect for adding a statement of positivity and a touch of the Scottish spirit to any room. Each print is a high-quality reproduction of an original Katy Sawrey painting, designed to bring lasting beauty and inspiration to your home.