Brand Tone

Irreverent, Humorous, and Approachable

Brand Values

• •Authenticity
• •Joy
• •Accessibility

Best Practices

• •Embrace the Wit: Always look for opportunities to inject humor and cleverness into your copy, from social media captions to email subject lines. The brand's unique selling proposition is its wit.
• •Stay Personal and Authentic: Share behind-the-scenes content, talk about your process, and continue to tell your story. People connect with the person behind the art.
• •Keep it Conversational: Write like you're talking to a friend. Use contractions and straightforward language. Avoid jargon and overly formal tones.
• •Lead with the Laugh: Use the humorous painting titles as the hook in your marketing materials. They are a powerful tool for grabbing attention and conveying the brand's personality.
• •Focus on the Feeling: Emphasize how the art will make people feel The value of your product or service is not only what it does, but how it makes people feel. Focus on communicating the emotional benefits, rather than just the features.

Social Perception

Creative, Witty, and Engaging

Copy Examples

• •Is your living room suffering from a severe case of the beiges? I've got the cure. This is 'That's Not Literature - There's a Shirtless Heathen on the Cover.' It’s guaranteed to be more interesting than your aunt's book club. #ArtThatDoesntSuck #KatyHarperDossArt
• •They say art should be serious. I say it should make you laugh. My latest piece, 'Just Having a Quick Sulk,' is for anyone who's ever needed a moment. Add some color and a little bit of sass to your walls. Shop now. #FunnyArt #AbstractPainting
• •Art for people who don't take themselves too seriously. Find a piece that matches your throw pillows and your sense of humor. #Florals #Abstracts #FairlyInappropriateNames
• •Warning: This Art May Cause Spontaneous Laughter
• •This is 'A Talent for Making an Impression.' Perfect for the person who always makes a statement, even if that statement is just, 'where's the coffee?' This 16"x16" acrylic on canvas is sure to liven up any room and start a few conversations. #UniqueArt #ConversationStarter