Brand Tone

Authentic, passionate, eco-conscious, personal, educational, joyful, and heartfelt.

Brand Values

• •Sustainability and Recycling
• •Artisanship and Uniqueness
• •Connection to Nature and Place
• •Community and Storytelling
• •Joy and Creativity

Best Practices

• •Lead with the 'Why': Always circle back to the core values of sustainability and storytelling. Whether it's a social media post or product description, start with the eco-friendly and personal aspect of the piece.
• •Use Authentic and Personal Language: Write in the first person, as Katy, to maintain a personal connection with the audience. Share anecdotes about the materials or the inspiration behind a piece.
• •Highlight the "Patchwork" Narrative: Consistently use metaphors like "patchwork quilt" or "tapestry of stories" to describe the mosaics. This reinforces the idea that each piece is a collection of memories and histories.
• •Emphasize the Connection to Nature: Regularly mention the inspiration drawn from the Scottish landscape, flowers, and wildlife. This grounds the art in a specific, beautiful place.
• •Let the Visuals and the Art Speak: Keep the copy concise and impactful. The intricate detail of the mosaics is a powerful tool, so the text should complement, not overpower, the visuals. Use high-quality images and let the copy add the layer of story and purpose behind the beauty.

Social Perception

Highly respected, authentic artisan brand. Perceived as a passionate advocate for sustainability. Her work is seen as beautiful, quirky, and meaningful, with an overwhelmingly positive public perception appreciating both aesthetic quality and eco-friendly ethos.

Copy Examples

• •From forgotten fragments to a flourishing bloom. ✨ This piece is a mosaic of stories, crafted from vintage china and gifted glass, each sliver with a past, now part of a new beginning. It’s more than art; it’s a promise to our planet. #RecycleMeMosaics #SustainableArt #MosaicMagic
• •Katy Galbraith Mosaics: Where broken pieces become beautiful stories. Discover unique, eco-conscious art inspired by the heart of Scotland.
• •Unleash your creativity and give new life to the old. Join our mosaic workshop and learn to transform recycled materials into your own stunning piece of art. No experience needed, just a love for stories and sustainability. Book your spot today!
• •This one-of-a-kind bird mosaic is handcrafted from a vintage teacup and reclaimed slate. A charming piece of sustainable art that brings a touch of nature and nostalgia to your home. Each mosaic tells a story, what will yours say?
• •The Journey of a Mosaic: How a Donated Plate Became a Work of Art.