Brand Tone

Personal & Approachable, Passionate & Authentic, Trustworthy & Quality-Focused, Appreciative & Customer-Centric, Understated Elegance & Modern Simplicity

Brand Values

• •Quality Craftsmanship
• •Affordability & Value
• •Personalization & Meaning
• •Customer Satisfaction
• •Uniqueness & Timeless Design
• •New Zealand Made

Best Practices

• •Emphasize "Handcrafted" and "Quality": Consistently use terms like "handcrafted," "designed by Katy," "quality materials," "sterling silver," "gold fill," "premium stainless steel," "tarnish-free," and "hypoallergenic" to reinforce the brand's core offerings.
• •Maintain a Personal and Approachable Voice: Write as if Katy is speaking directly to the customer. Use "I" and "you," share snippets of the brand's story, and express genuine appreciation for customers. Keep the language warm and inviting.
• •Highlight the Emotional Connection: Focus on the "meaningful," "sentimental," and "treasure" aspects of the jewellery. Encourage personalization and storytelling. Use phrases like "tell your story," "cherished keepsakes," "uniquely yours."
• •Showcase New Zealand Roots: Proudly mention "New Zealand based," "designed in NZ," or "engraved in our NZ studio" where appropriate to reinforce local identity and craftsmanship.
• •Incorporate Customer Language: Draw inspiration from positive customer reviews, using words and phrases they use to describe the products and service (e.g., "dainty but good quality," "exactly what I've been looking for," "fabulous service") to resonate authentically with potential buyers.

Social Perception

Highly Positive, Trusted Brand, Valued for Personalization, Good Value for Money, Responsive and Caring

Copy Examples

• •Homepage Banner: "Your Story, Beautifully Crafted. Discover Katyb Jewellery Design – unique, handcrafted pieces made in New Zealand, just for you. Quality to cherish, prices you'll love."
• •Product Description (Personalised Necklace): "Keep your dearest memories close. Our Engraved Heart Necklace is more than just jewellery; it's a handcrafted testament to what matters most. Designed by Katy in our NZ studio using quality, tarnish-free materials, ready for your special names, dates, or even a loved one's handwriting. Create your timeless treasure today."
• •Social Media Post (Instagram/Facebook - showcasing a new collection): "Hello, sparkle! ✨ Our latest handcrafted collection has just arrived, filled with timeless designs and the quality you’ve come to expect from Katyb. Each piece is made with love and care, right here in New Zealand, ready to become a part of your unique story. Which one speaks to you? #KatybJewellery #NZMade #HandcraftedJewellery #TimelessPieces #PersonalisedGifts"
• •About Us Snippet: "From a heartfelt passion to cherished keepsakes. I'm Katy, and since 2018, I've been handcrafting unique jewellery that’s both beautiful and affordable. Using quality sterling silver, gold fill, and gemstones, each Katyb Jewellery Design piece is made to be treasured. Thank you for letting me share my craft with you."
• •Email Marketing Subject Line (for a promotion): "A Little Something Special from Katyb ✨ Quality Jewellery, Lovingly Made."