Brand Tone

Elegant, Scandinavian, serene, sophisticated, cozy warmth (hygge), clean, descriptive, evocative, professional yet personal, timeless, practical luxury.

Brand Values

• •Quality & Durability
• •Smart & Functional Design
• •Family & Heritage
• •Atmosphere & Mood Creation
• •Scandinavian Aesthetics

Best Practices

• •Always Tell the Story: Continuously weave the origin story into the narrative. Phrases like "Born in the fishing village of Kattvik" or "Inspired by a family picnic" reinforce authenticity and heritage.
• •Balance Elegance and Practicality: Use evocative, atmospheric language ("serene glow," "cozy ambiance") but always connect it back to the product's smart, functional benefits ("storm-proof," "stable base," "safe design").
• •Emphasize "Indoor/Outdoor": This is a key differentiator. Regularly highlight the product's versatility for use on patios, balconies, boats, and dining tables to maximize its perceived value.
• •Maintain a Consistent Visual and Verbal aesthetic: Use clean, high-quality imagery that reflects the Scandinavian design ethos. The copy should mirror this with a clear, uncluttered, and sophisticated tone. Avoid overly casual slang or emojis that could dilute the premium feel.
• •Leverage Social Proof: Use customer testimonials and feature mentions from restaurants or designers in marketing materials. Phrases like "loved by restaurants and families alike" build trust and credibility.

Social Perception

Overwhelmingly positive, perceived as elegant, high-quality, functional, premium, reliable, and aesthetically pleasing; a tasteful and functional addition embodying Scandinavian elegance.

Copy Examples

• •Let the evening last longer. Our storm-proof candlesticks protect the flame, so you can protect the moment. #KattvikDesign #ScandinavianSummer #OutdoorLiving
• •Born from a windswept Swedish shore. Crafted for a lifetime of memories. Discover the story behind every flame. #SwedishDesign #FamilyHeritage
• •Smart, safe, and sophisticated. The Kattvik candlestick features a stable base and a protective glass cylinder, ensuring a steady, beautiful flame indoors and out. Finally, a candle that embraces the breeze. #FunctionalDesign #Stormproof
• •The perfect gift for any occasion. Timeless Scandinavian design and practical elegance make the Kattvik candlestick a cherished present for weddings, housewarmings, or just because. Give the gift of enduring light.
• •From quiet evenings to celebratory nights. The Kattvik candlestick. Your moment, uninterrupted. #KattvikMoments #ElegantLiving