Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Caring & Passionate, Informative & Trustworthy, Reassuring & Safe, Premium & Aspirational
Brand Values
- •Pet Well-being Above All
- •Ingredient Quality & Sourcing Transparency
- •Natural & Minimally Processed
- •Science-Backed Nutrition
- •Commitment to Community/Giving Back
Best Practices
- •Develop a Clear Brand Voice Guide: Document the defined tone (e.g., "caring expert," "passionate advocate"), key messaging points, preferred vocabulary, and things to avoid. This ensures everyone writing for the brand is aligned.
- •Focus on "Why," Not Just "What": Communicate the underlying values and mission. For Katto (via Stella & Chewy's), this is the profound love for pets and the desire to provide them with the best possible health. This "why" should infuse all copy.
- •Emphasize Benefits, Not Just Features: Instead of just saying "high protein," explain "high protein for strong muscles and playful energy." Connect the product attributes to the positive outcomes for the cat and the owner.
- •Use Storytelling: Share testimonials, the brand's origin story (if Katto had one, or lean on Stella & Chewy's inspiration), or narratives about the benefits pets have experienced. This creates an emotional connection.
- •Be Consistent Across All Channels: Ensure the tone used on the website, in email marketing, social media, and packaging is harmonious. Regular audits of content can help maintain this consistency.
Social Perception
High-Quality Provider, Worth the Cost for Concerned Owners, Dedicated to Pet Health, Innovative
Copy Examples
- •Headline: Katto: Pure Feline Nutrition. Because Your Cat Deserves the Wild. Body: Unlock your cat's inner vitality with Katto. Our recipes are crafted with 98% real meat, organs, and bone, mirroring the ancestral diet. Grain-free, filler-free – just pure, unadulterated goodness for a thriving, happy cat.
- •Headline: The Katto Promise: Only the Best, Naturally. Body: At Katto, we're passionate about your cat's health. That's why we meticulously source our ingredients – from cage-free poultry to wild-caught fish and organic botanicals. Give your feline friend the vibrant health they're meant to have.
- •Headline: Sensitive System? Happy Tummy. That's Katto. Body: Is your cat prone to digestive issues or allergies? Katto offers a gently formulated, easily digestible raw-inspired diet. Packed with probiotics and free from common irritants, it's the delicious solution for a comfortable and contented cat.
- •Headline: From Kittenhood to Golden Years, Katto Nurtures Every Pounce. Body: Katto provides complete and balanced nutrition tailored for every stage of your cat's life. Rich in taurine for heart and eye health, and packed with the protein they need for energy and lean muscle. Choose Katto for a lifetime of purrs.
- •Headline: More Than Just Food, It's Katto Love. Body: We believe every meal should be an act of love. Katto's delicious, nutrient-dense recipes show your cat how much you care, providing them with the building blocks for a long, playful, and vibrant life by your side.
AI for SEO-Optimized Listings
List smarter, rank higher, sell more—with AI
Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
Start your free trial
Cancel anytime. Only pay if you love it.