Brand Tone

Creative & Artistic, Friendly & Approachable, Appreciative & Passionate, Playful & Modern

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity & Self-Expression
• •Customer Connection & Satisfaction
• •Joy & Gifting
• •Growth & Learning

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., friendly, creative, appreciative), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Use "I" and Personal Stories: As the artist, Kat's personal touch is a key part of the brand. Continue sharing from her perspective, using "I" and "my," and briefly sharing the joy or inspiration behind pieces. This reinforces the handmade, artist-driven nature.
• •Engage Genuinely: Continue the practice of responding to comments and messages in a warm, friendly, and helpful manner. This authentic interaction builds community and trust.
• •Show, Don't Just Tell, the "Handmade" Aspect: Use language that evokes the creative process (e.g., "just poured," "handcrafted with love," "designed with you in mind"). Share behind-the-scenes glimpses where appropriate.
• •Express Gratitude Regularly: Consistently thank customers and the community for their support. This aligns with the appreciative value and resonates well with the audience.

Social Perception

Highly Positive, Excellent Customer Service, Trusted Seller, Gift-Worthy

Copy Examples

• •✨ Sparkle up your space! ✨ Just poured a fresh batch of our popular [Product Name] resin coasters, each one handcrafted with love and a sprinkle of magic. Perfect for adding a pop of color to your coffee table or as a thoughtful gift for someone special! What color combo should I try next? Let me know below! 👇 #katsfineartcreations #handmadeart #resinart #coasters #giftideas #creativehome
• •Looking for a unique gift that wows? 🎁 Kats fine art creations offers beautiful, handmade resin art and acrylic paintings that are as special as the people you're gifting them to. From custom chessboards to personalized badge reels, find something truly one-of-a-kind. Shop our Etsy store today and see why our customers rave about our creations! [Link to Etsy] #handmadegifts #uniquefinds #shopsmall #katsart #giftforher #giftforhim #supportartists
• •Show your favorite teacher some love with our handmade [Product Name]! 🍎✨ Crafted with care by Kat, this piece can be personalized to make it extra special. It’s more than just a gift; it’s a little piece of art to brighten their desk and remind them how appreciated they are. Thank you for supporting my dream of creating art for you! [Link to Product] #teachergift #customart #handmadeisbetter #katsfineartcreations #appreciationgift
• •Hey loves! I'm Kat, the artist and dreamer behind kats fine art creations. 🥰 For as long as I can remember, art has been my passion. Seeing my creations find a home with you is still mind-bogglingly amazing! Thank you for making this journey possible. I pour my heart into every piece, hoping it brings a little joy and beauty into your life. #artistlife #creativejourney #thankyou #handmadecommunity #katsart
• •Game night just got an upgrade! ♟️✨ Discover our stunning handmade resin chessboards – each a unique work of art. Perfect for the chess lover in your life or as a statement piece for your home. Custom designs available! Pin your dream chessboard and let's create it! #resinart #chessboard #customchess #handmadechess #boardgames #luxurygifts #katsfineartcreations #artisanmade