Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Creative and Whimsical, Conscious and Ethical, Passionate

Brand Values

• •Quality Craftsmanship
• •Practical Utility
• •Sustainability and Eco-consciousness
• •Community Focus & Inclusivity
• •Made in the USA & Local Sourcing
• •Female-Owned and Operated
• •Creativity and Joy

Best Practices

• •Speak from the Maker's Heart: Use language that shows genuine understanding and passion for fiber arts. Share tips, acknowledge common crafting pain points, and celebrate the joy of making.
• •Highlight the "Handmade" and "Local" Aspects: Casually weave in mentions of your Providence studio, hand-finishing processes, or locally sourced materials to reinforce authenticity and quality.
• •Maintain a Warm, Encouraging, and Inclusive Voice: Ensure your copy is welcoming to crafters of all skill levels and backgrounds. Celebrate diversity within the crafting community.
• •Let Quality and Functionality Shine: Clearly explain the benefits and uses of your products, emphasizing how they improve the crafting experience. Use descriptive words that convey quality (e.g., "smooth," "durable," "precise").
• •Infuse Whimsy and Charm Where Appropriate: Reflect the creative and often cute designs of your products in your language. Don't be afraid to be a little playful, especially with more novelty items, while still emphasizing their practicality.

Social Perception

Highly Respected, Provider of High-Quality Tools, Ethically Minded, Innovative and Unique, Gift-Worthy, Supportive of Crafters

Copy Examples

• •Headline: Stop Losing Count, Start Loving Lace! Body: Our new acrylic stitch markers are here to add a pop of color and precision to your most intricate lace projects. Lightweight, snag-free, and oh-so-cute! Crafted with joy in Providence, RI. #Katrinkles #KnitHappy
• •Headline: The Perfect Finish Your Handmade Deserves. Body: Meet our stunning cherry wood buttons, sustainably sourced and hand-finished to give your knits a touch of natural elegance. Washable and durable, they're beauty that lasts. #HandmadeWithKatrinkles #SustainableCrafting
• •Headline: Tiny Tools, Mighty Help! Body: Never guess your wraps per inch again! Our handy WPI Mini Tool tucks into any project bag, ready when you are. Made from durable, eco-friendly materials because we care about your craft and our planet. #KatrinklesTools #CraftSmarter
• •Headline: Gift a Little Bit of Crafting Joy! Body: Looking for the perfect present for your favorite fiber artist? Katrinkles tools and accessories are designed to delight and inspire. Beautifully crafted, wonderfully useful. #GiftsForKnitters #KatrinklesLove
• •Headline: Weaving in Ends Just Got a Whole Lot Cuter (and Easier!). Body: Our Darning Loom Kits aren't just practical, they're a little piece of art for your mending basket. Make visible mending a feature with tools designed for beauty and function. Supporting your creativity, one stitch at a time. #MendingMatters #VisibleMending #Katrinkles