Brand Tone

Luxurious, Sophisticated, Expert, Knowledgeable, Personalized, Caring, Results-Oriented, Welcoming, and Relaxing

Brand Values

• •Excellence
• •Personalization
• •Expertise & Education
• •Holistic Wellbeing
• •Quality Ingredients & Technology
• •Client Focus & Care

Best Practices

• •Maintain a Lexicon of Luxury and Expertise: Consistently use words and phrases that evoke sophistication, quality, and deep knowledge (e.g., 'bespoke,' 'meticulously,' 'advanced science,' 'holistic,' 'results-oriented,' 'premium,' 'expert').
• •Emphasize Personalization and Care in Every Communication: Whether it's a social media post, email, or website copy, reiterate the commitment to individualized treatments and genuine client care. Use phrases like 'tailored to you,' 'your unique needs,' 'personalized consultation.'
• •Showcase Expertise Through Educational Content: Regularly share skincare tips, explain the science behind treatments (in an accessible way), and highlight the benefits of the high-quality ingredients and brands used. This reinforces authority and trustworthiness.
• •Visual Consistency is Key: Ensure all visual elements (photography, videography, website design, social media graphics) reflect the luxurious, serene, and professional ambiance of the spa. High-quality imagery is paramount.
• •Client Testimonials and Stories – With a Touch of Elegance: Share positive client experiences, but frame them in a way that aligns with the brand's sophisticated tone. Focus on transformative results and the exceptional care received, rather than overly casual or colloquial language.

Social Perception

Highly Regarded for Facials & Skincare Expertise, Trusted & Professional, Luxurious & High-End, Relaxing & Pampering Experience, Knowledgeable Source for Premium Products

Copy Examples

• •Headline: Unlock Your Skin's True Potential. Body: Experience the Katrinatique difference with our bespoke facials, where advanced science meets unparalleled expertise. We meticulously analyze your skin to create a truly personalized treatment plan, delivering visible, lasting results. Book your consultation today and embark on a journey to radiant, healthy skin.
• •Headline: The Art of Ageless Beauty, Mastered. Body: At Katrinatique, we believe in a holistic approach to rejuvenation. Our founder, Katrina Rubin, brings decades of international expertise to every treatment, combining luxurious, high-performance skincare with advanced techniques to address your unique concerns. Discover a more youthful, vibrant you.
• •Headline: Your Sanctuary for Skin Wellness. Body: Escape to Katrinatique, Boca Raton's premier boutique spa. Indulge in our results-oriented treatments within a serene and private environment. We are dedicated to providing you with exceptional care, expert advice, and a path to your most beautiful skin.
• •Headline: Beyond the Surface: Skincare That Transforms. Body: It's not just a facial; it's a Katrinatique experience. We utilize the world's finest skincare lines, including Biologique Recherche and Valmont, to create customized solutions that nurture your skin from within. Reveal your natural glow with treatments tailored precisely to you.
• •Headline: Invest in Your Skin. It's Going to Represent You for a Very Long Time. Body: At Katrinatique, we empower you with the knowledge and treatments to achieve your skincare goals. From advanced anti-aging therapies to deeply nourishing facials, our expert team is committed to excellence and your ultimate satisfaction. Schedule your personalized skin analysis today.