Brand Tone

Whimsical, Friendly, Positive, Cute, Approachable, Creative, Enthusiastic, and Community-Focused

Brand Values

• •Creativity & Originality
• •Positivity & Happiness
• •Kindness & Inclusivity
• •Community
• •Passion for Art & Illustration
• •Authenticity

Best Practices

• •Create a "Katnipp Voice" Style Guide: Document key characteristics of the brand voice: common positive/cute adjectives (e.g., adorable, whimsical, magical, happy, sweet), preferred emojis (✨💖🎉🌸), friendly and inclusive language, and a generally enthusiastic and upbeat tone.
• •Immerse in the "Wonderful World of Katnipp": Regularly review the brand's most popular content (social media posts, product descriptions, videos) to stay aligned with the established cheerful and whimsical communication style. Think "would Catherine/Katnipp say it this way?".
• •Prioritize Positivity and Joy: Ensure all copy, even for mundane announcements, carries an undercurrent of happiness and aims to uplift the reader. Frame messages in a positive light.
• •Engage with an Approachable and Friendly Manner: Use conversational language, ask questions, and respond to comments and messages with the same warmth and friendliness demonstrated by the founder. Make the audience feel like part of the "Katnipp Kommunity."
• •Maintain Visual and Textual Harmony: Ensure the copywriting style complements the brand's visual identity (pastel, cute, whimsical). The words should feel like a natural extension of the illustrations and product designs.

Social Perception

Katnipp Studios is generally perceived by customers and the public as: A purveyor of adorable, high-quality illustrated goods, A source of positivity and joy, A brand with a strong personal connection, Inspiring for aspiring artists and entrepreneurs, and Evolving.

Copy Examples

• •✨ Sprinkle some cuteness on your day! ✨ Our new [Product Name] has officially landed in the Wonderful World of Katnipp! 🎉 Lovingly designed to bring a little bit of joy to your everyday. Who’s ready for some happy mail? 💖 #katnipp #newcuteness #stationerylove #kawaii
• •Meet [Character Name], your new pocket-sized bestie! This little [Animal/Object] enamel pin is crafted with oodles of love and a sprinkle of Katnipp magic. Perfect for jazzing up your jacket, backpack, or pinboard. Get ready for smiles wherever you go!
• •Psst... A Little Bit of Sunshine Just For You! ☀️ (Plus, New Goodies Inside!)
• •Treat Yourself! 🥳 Our [Season/Event] Sale is ON! Snag your fave Katnipp goodies and make your world a little more pastel-perfect. Limited time only, don't miss the fun!
• •Studio sneak peek! 🎨 Working on some dreamy new designs today. Can you guess what they might be? Hint: it involves fluffy clouds and a whole lot of sparkle! ✨ #katnippstudios #behindtheart #creativelife