Brand Tone

Quirky, empowering, and community-centric, blending humor with a genuine passion for sewing. The tone is informal, relatable, and celebratory, positioning garment-making as a cool, modern, and personal expression, using enthusiastic and playful language.

Brand Values

• •Celebrating the Maker
• •Quality and Professionalism
• •Community
• •Individuality and Self-Expression
• •Ethical Production

Best Practices

• •Speak from "Us" to "You": Use inclusive, community-focused language and address the customer directly to create a personal conversation.
• •Embrace the Quirk: Use humor, witty asides, and sass. Copy should be fun and personality-filled, using emojis and informal language where appropriate.
• •Celebrate, Don't Just Sell: Frame products as a celebration of the maker's effort and skill, focusing on how labels make the creator feel (proud, professional, clever).
• •Show, Don't Just Tell, Your Values: Actively feature user-generated content and use descriptive words to convey quality, rather than just stating it.
• •Maintain Consistency Across B2B and B2C: Retain the core KATM personality and passion for the craft, even if the tone is slightly more business-focused for retailers.

Social Perception

KATM is perceived as a beloved, essential, and authentic brand within the modern sewing community, championing the craft. Customers highly praise the quality, unique designs, and the founder's connection. Despite frequent stock-outs, it's seen as a cool, in-demand brand, enhancing its desirability.

Copy Examples

• •You asked. And asked. And maybe slid into our DMs a few (dozen) times. 😉 Say hello to the brand-new "Made Slowly" labels! For the makes that took forever but were worth every single stitch. Because you didn’t just make a dress, you made time for yourself. Now you can sign it. Link in bio to shop the collection before it vanishes! #KATM #ISewMyOwnClothes #MadeSlowly
• •Your garments are about to get a whole lot fancier. Hi maker! Are you ready for the finishing touch that gets all the compliments? Our best-selling Advent Calendars are back in stock and ready to bring 24 days of pure joy to your sewing room. We also restocked the "This is the Back" labels because, let's be honest, we all need the help sometimes. Don't wait—treat your future handmade wardrobe to the flair it deserves.
• •You didn't spend hours cutting, pinning, and unpicking seams to create something ordinary. You made magic. This garment is a true original, a masterpiece of your own making, and it deserves to be signed as such. Our "One of a Kind" labels are woven from soft, recycled yarns, ready to add that pro touch to your unique creation. Go on, claim your masterpiece.
• •The Final Flourish for Clever Creators. Your sewing projects tell a story. What does yours say? With Kylie and The Machine, you can add that final, perfect chapter. From sassy and sweet to simply practical, our high-quality woven labels are designed for makers who are proud of their work. Join thousands of sewers worldwide who sign their makes with KATM. Shop our collections today! #KylieAndTheMachine #SewingLabels #MakersGonnaMake
• •It’s not finished until it’s *signed*. ✍️ #KATM #SewingCommunity #HandmadeWardrobe