Brand Tone

Conscious and Responsible, Inspired and Serene, Transparent and Authentic, Empowering and Respectful, Elegant and Timeless.

Brand Values

• •Sustainability
• •Ethical Practices
• •Transparency
• •Quality and Timeless Design
• •Respect for Nature
• •Innovation
• •Conscious Consumerism

Best Practices

• •Always ensure copy reflects Katla's fundamental principles of sustainability, ethics, transparency, and timelessness. Every message should resonate with the 'why' behind the brand.
• •Use evocative and serene language that mirrors the Icelandic natural inspiration. Words should paint a picture of quality, calm, and conscious living.
• •Be straightforward about materials, processes, and the brand's sustainable journey. Avoid greenwashing by providing clear, verifiable information.
• •Address the target audience directly, acknowledging their values and desire for fashion that aligns with a mindful lifestyle. Use empowering and respectful language.
• •Whether it's a product description, social media post, or email newsletter, the tone should remain consistent, reinforcing brand identity and building trust. Develop brand voice guidelines for all content creators.

Social Perception

Katla is generally perceived as a leader and innovator in sustainable and ethical fashion. The brand is seen as authentic and committed to its values, not just using sustainability as a marketing tactic. Its Icelandic heritage lends an air of unique inspiration and connection to pristine nature. Customers and observers seem to appreciate the transparency efforts, such as garment tracking. The focus on timeless, high-quality pieces appeals to consumers looking for alternatives to fast fashion. The founder's background adds a layer of credibility and industry expertise.

Copy Examples

• •Headline: Wear the Change. Discover Katla. Body: Inspired by the pure Icelandic wilderness, crafted for a conscious life. Our timeless pieces are made sustainably, just for you. Feel the difference of fashion that truly cares. Call to Action: Explore the Collection
• •Headline: Beauty Woven with Responsibility. Body: At Katla, every thread tells a story of respect – for the planet, for the makers, and for you. Experience luxurious, eco-friendly fashion that aligns with your values. Call to Action: Learn Our Story
• •Headline: Beyond the Season: Style That Endures. Body: Escape the cycle of fleeting trends. Katla offers exquisitely designed, made-to-order garments created with sustainable materials and a zero-waste philosophy. Invest in pieces as timeless as nature itself. Call to Action: Shop Timeless Essentials
• •Headline: Know Your Fashion. Love Your Impact. Body: Transparency is at the heart of Katla. Track the journey of your garment from ethically sourced materials to its creation. Make a positive impact with every choice. Call to Action: Trace Your Garment
• •Headline: Icelandic Spirit. Sustainable Soul. Body: Drawing from the raw beauty of Iceland, Katla brings you fashion that’s both effortlessly elegant and deeply rooted in environmental stewardship. Embrace a wardrobe that reflects your conscious lifestyle. Call to Action: Discover Icelandic-Inspired Designs