Brand Tone

Inspirational, Artistic, Mindful, and Passionate

Brand Values

• •Art & Creativity
• •Sustainability & Eco-Consciousness
• •Quality & Performance
• •Wellness & Mindfulness
• •Individuality & Self-Expression
• •Ethical Practices & Giving Back
• •Pure Joy
• •VICE Principles: Vision - Inspiration - Compassion - Empowerment

Best Practices

• •Embrace Sensory and Emotive Language: Use words that evoke feeling, artistry, and the experience of "pure joy." Describe textures, colors, and the emotional impact of the art and practice (e.g., "sumptuously soft," "vibrant energy," "soul-stirring").
• •Anchor in Authenticity and Passion: Let the founder's story and genuine passion for art, sustainability, and wellness shine through. Share the 'why' behind the brand consistently.
• •Weave in Core Values Naturally: Subtly integrate keywords and phrases related to art, sustainability, eco-friendliness, mindfulness, and quality without sounding forced. For example, mention "hand-painted," "natural rubber," "recycled materials," "mindful practice."
• •Maintain an Uplifting and Inspirational Voice: Ensure the overall message is positive, encouraging, and supportive of the customer's wellness journey. Focus on empowerment and the joy of practice.
• •Be Visually Congruent: Ensure the copy complements the artistic and serene visual identity of the brand. The words should feel like a natural extension of the images shared on social media and the website.

Social Perception

Kati Kaia is perceived as a premium, artisanal brand that beautifully merges art with wellness. Customers and reviewers see it as high quality and luxurious, artistically unique and beautiful, ethical and trustworthy, inspirational and uplifting, and a brand with a soul. It is recognized by media outlets as a top choice for style and luxury in yoga mats.

Copy Examples

• •Unroll your sanctuary. Each Kati Kaia mat is a hand-painted dream, born from nature's palette and designed to cradle your practice in pure joy. Sustainable, soul-stirring, and ready to meet you where you are. ✨ #KatiKaia #ArtOfWellness #MindfulMovement #EcoYoga
• •Introducing 'Serene Flow' – where art whispers and your spirit listens. Hand-painted by Kati, this design channels the tranquil dance of wildflowers in a forgotten meadow. Crafted from earth-kind natural rubber and recycled vegan suede, it offers unparalleled grip and joyful cushioning. Let 'Serene Flow' be the canvas for your wellness journey, transforming every asana into an expression of your inner peace. #PureJoyInPractice #SustainableArtistry
• •Dear [Customer Name], In the rush of life, remember the power of a single breath, a mindful moment, a stroke of inspiration. Our latest journal entry explores how embracing your unique Vision, Inspiration, Compassion, and Empowerment (your V.I.C.E.) can transform your practice and your day. Discover art that moves you, and mats that support your journey to pure joy. [Link to Blog Post] With warmth, The Kati Kaia Team
• •More than just a mat. It's a masterpiece for your movement, a commitment to the planet, and a daily invitation to discover 'Pure Joy.' ✨ Kati Kaia’s artist-designed, eco-conscious yoga mats are hand-painted in the Surrey Hills, bringing vibrant energy and sustainable luxury to your practice. Find the design that speaks to your soul. Shop now for art that inspires. #KatiKaiaYoga #EcoLuxury #WellnessJourney
• •At Kati Kaia, we believe your wellness journey deserves to be as beautiful and unique as you are. Frustrated by a sea of sameness, founder Kati began painting her vibrant visions onto eco-friendly surfaces, birthing a collection where abstract art meets mindful movement. Each piece is a testament to sustainable innovation and the profound joy found in creative expression, designed to inspire and uplift, from our studio to your sacred space. #ArtMeetsAsana #PureJoy