Brand Tone

Feminine, Dainty, Inspirational, Empowering, Friendly, Approachable, Modern, Stylish, Personal, and Authentic

Brand Values

• •Inspiring Beauty and Confidence
• •Handmade Quality & Craftsmanship
• •Versatility & Timelessness
• •Affordability & Fair Pricing
• •Made in America & Supporting Local Community
• •Personal Connection & Community
• •Authenticity & Transparency
• •Customer Satisfaction

Best Practices

• •Embrace "Her" Voice: Always write as if Katie herself is speaking – warm, friendly, genuine, and passionate about her creations and customers. Use "I" and "we" to foster a personal connection.
• •Focus on "Feeling Beautiful": Consistently weave in language that evokes feelings of beauty, femininity, confidence, and inspiration. Connect the jewelry to the positive emotions it can bring.
• •Highlight "Handmade" and "Dainty": These are key characteristics. Use descriptive words like "delicate," "fine," "minimalist," "effortlessly beautiful," and "handcrafted with love" frequently.
• •Tell Stories: Share the inspiration behind collections, the journey of the brand, or how customers are styling their pieces. This reinforces authenticity and connection.
• •Be Inclusive and Inviting: Use welcoming language. Encourage interaction, invite customers to join the "girl gang," and make them feel part of the Katie Dean Jewelry community.

Social Perception

Positive Customer Experiences, Appreciation for Daintiness and Style, Good Quality for Price, Excellent Customer Service, Seen as a "Go-To" for Dainty Jewelry, Giftable and Sentimental

Copy Examples

• •Instagram Post (Image: Close-up of layered necklaces on a model): Adorn yourself in whispers of gold. ✨ Our handmade dainty necklaces are designed to make you feel effortlessly beautiful, every single day. Which piece speaks to your soul? #KatieDeanJewelry #DaintyJewels #MadeWithLoveInLA
• •Email Subject Line: A Little Sparkle to Brighten Your Day (and Your Look!) ✨ Email Body Snippet: Hey beautiful, we believe that jewelry should be more than just an accessory – it should be a reminder of your inner light. Discover our latest handcrafted pieces, made to inspire you to create a life as lovely as our jewels. P.S. You deserve it! [Link to New Arrivals]
• •Product Description (for a birthstone ring): Celebrate your unique story with our Birthstone Ring. Delicately handcrafted in LA, this little gem is a daily reminder of what makes you, *you*. Wear your sparkle, embrace your journey, and feel beautiful doing it. It’s more than a ring; it’s a piece of your heart.
• •Facebook Ad (Carousel of different rings): Stack 'em up, buttercup! 💍 Create your own story with our collection of dainty, handmade rings. Perfect for mixing, matching, and expressing your unique style. Find your new favorites and let your hands do the talking! #KatieDeanJewelry #RingStack #HandmadeInUSA #FeminineStyle
• •Blog Post Title Idea: Beyond the Jewel: How a Simple Piece Can Inspire Your Most Beautiful Life Intro Snippet: Here at KDJ, we're passionate about more than just creating pretty things. We believe that the right piece of jewelry can be a tiny spark, igniting confidence and inspiring you to live a life filled with joy and beauty. Let's explore how...