Brand Tone

Elegant & Sophisticated, Empowering & Confident, Caring & Passionate, Fashion-Forward yet Accessible

Brand Values

• •Quality
• •Fashion & Style
• •Female Empowerment
• •Beauty & Versatility
• •Care & Respect

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., sophisticated, empowering, caring, elegant), approved vocabulary, and words to avoid. Share this with anyone creating content.
• •Focus on 'Her': Always write with the target customer in mind. What are her aspirations? How does she want to feel? Use language that resonates with her desire for style, quality, and confidence.
• •Highlight Quality & Craftsmanship: Instead of just saying 'high quality,' describe how it's quality – mention fabrics, fit, attention to detail, the care in creation. This reinforces value.
• •Weave in Empowerment: Connect the clothing to the feeling of confidence and capability it can inspire. Use empowering verbs and aspirational language.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the visual style of product photography and website design. If the visuals are elegant and sophisticated, the copy must be too. Consistency across all touchpoints is key.

Social Perception

To be seen as a provider of high-quality, stylish, and sophisticated womenswear that makes customers feel beautiful and empowered.

Copy Examples

• •Instagram Post (New Collection): Step into your power this season. ✨ Our new collection blends timeless elegance with contemporary flair, designed for the woman who owns her style. Discover pieces crafted with passion and precision. #KatiaCodonho #NewCollection #TimelessFashion #EmpoweredWomen #BrazilianFashion
• •Facebook Ad (Focus on a Dress): Elegance is an attitude, and this dress is your perfect expression. Impeccably tailored, designed for comfort and destined to turn heads. Made with love, for every occasion that calls for sophistication. Shop the look at katiacodonho.com.br [Shop Now Button]
• •Product Description (Website): The [Product Name] Skirt: A symphony of classic design and modern sensibility. Crafted from premium [Fabric Type], its flowing silhouette and meticulous detailing offer unparalleled quality and a flawless fit. From boardroom confidence to evening grace, this piece is an investment in your enduring style. Made with care, designed to empower.
• •Email Newsletter Snippet (Brand Story/Value): At Kátia Codonho, we believe clothing is more than just fabric; it's a second skin that should reflect your strength and grace. That's why every garment is thoughtfully designed and lovingly made, ensuring you not only look exceptional but feel unstoppable. Explore our commitment to quality and timeless style.
• •Pinterest Pin Description: Find your signature style. Classic lines, contemporary touches, and the quality you deserve. Kátia Codonho offers fashion that empowers. Pin this for your #StyleInspo #ElegantLook #FashionBrazil #TimelessPieces #QualityCraftsmanship