Brand Tone

Aspirational & Premium, Trustworthy & Established, Customer-centric & Friendly, Passionate & Knowledgeable, Modern & Accessible

Brand Values

• •Quality & Authenticity
• •Customer Service Excellence
• •Heritage & Family
• •Curated Selection & Style
• •Making Children Feel Their Best
• •Accessibility & Convenience

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the family-run history and decades of experience to build credibility and a sense of enduring quality.
• •Balance Aspiration with Warmth: Use sophisticated language appropriate for luxury brands, but maintain a friendly, approachable, and customer-focused tone. Avoid overly exclusive or cold messaging.
• •Highlight the "Why": Go beyond just listing brands; explain the care in curation, the focus on quality that lasts, and the desire for children to feel good in what they wear. Connect purchases to creating special memories.
• •Showcase Expertise with Passion: Convey a genuine love and deep understanding of children's designer fashion. This can be done through descriptive product details, styling suggestions (perhaps on the blog or social media), and highlighting unique features of collections.
• •Be Consistent Across Platforms: Ensure the tone used on the website (e.g., "Our Story," product descriptions) is mirrored in social media captions, customer service interactions, and even in-store experiences. While TikTok might be more playful visually, the underlying brand voice should remain recognizable.

Social Perception

Highly Reputable, Specialist Boutique, Good Customer Experience, Long-standing Community Presence, Premium Price Point

Copy Examples

• •Headline: Dress Them in Dreams. Discover Kathryns. Body: From first steps to milestone moments, Kathryns brings you a hand-picked selection of the world's finest designer wear for children. Explore timeless style and exceptional quality that’s made to be cherished. Shop new arrivals from Fendi, Monnalisa, and more.
• •Headline: Heritage in Every Hem. Style in Every Stitch. Body: For over 40 years, our family has been curating beautiful, designer clothing for little ones. Experience the Kathryns difference – where passion for fashion meets exceptional service. Visit us online or in our Liverpool boutique.
• •Headline: Little Wardrobes, Big Adventures. Body: Whether it's for playground fun or a picture-perfect occasion, find durable, stylish outfits that let their personality shine. Kathryns offers the latest collections from leading designers, ensuring your child steps out in comfort and confidence. Flexible payment options available.
• •Headline: The Art of Children's Style, Delivered. Body: Why choose Kathryns? Because we believe every child deserves the best. Authentic designer brands, dedicated customer care, and seamless shopping – from our Liverpool home to yours, anywhere in the world. Explore our curated world of children's luxury.
• •Headline (Social Media Focus): Tiny Trendsetters Start Here! ✨ Body: Spoil your mini-me with the latest drops from Stella McCartney Kids, Kenzo, and Chloé. Kathryns makes luxury easy with Klarna & Clearpay. Tap to shop the cutest looks! #KathrynsKids #DesignerChildrenswear #LuxuryForLittles