Brand Tone

Professional, encouraging, and approachable expertise

Brand Values

• •Client-Centric Collaboration
• •Functional Beauty
• •Stress-Free Process
• •Timeless & Personalized Style
• •Enhancing Well-being

Best Practices

• •Lead with "You": Frame all copy around the client's needs, feelings, and goals. Use "you" and "your" frequently. Instead of "I design beautiful rooms," use "I help you create a beautiful home."
• •Balance Aspiration with Reassurance: Pair aspirational words ("beautiful haven," "dream home," "stunning") with reassuring words ("functional," "seamless," "stress-free," "support"). This combination addresses both the client's desires and their fears.
• •Maintain the "Approachable Expert" Voice: Use clear, friendly language ("Hi there!") alongside confident, professional terms ("design process," "thoughtful," "curated"). Avoid overly technical jargon unless explained simply.
• •Tell the Story of Transformation: Whether in a caption or on a service page, focus on the "before and after" emotional journey. Describe the problem (feeling "overwhelmed," "unsure") and present the brand as the solution that leads to the desired outcome ("calm," "confidence," "love for your space").
• •Incorporate Key Value Words: Consistently weave in words and phrases that reflect core brand values, such as functional, beautiful, seamless, stress-free, timeless, personalized, and support. This repetition reinforces the brand's promise across all platforms.

Social Perception

A highly dependable and creative partner who alleviates stress, translates client visions into reality, is highly professional and responsive, and respectfully honors home style.

Copy Examples

• •From chaos to calm. ✨ A kitchen should be more than just beautiful—it should support the rhythm of your life. For this project, we focused on creating a seamless flow with timeless materials, turning a stressful space into the true heart of the home. Swipe to see the transformation! #KathrynLauraInteriors #MaineDesigner #KitchenRenovation #FunctionalLuxury
• •Love your home, from anywhere. Feeling overwhelmed by design decisions? Let's take the stress out of the process. Our Virtual Design service gives you a professional, personalized plan to create a beautiful and functional space you'll fall in love with—all on your schedule.
• •3 Ways to Make Your Living Room Feel Brand New
• •Your dream home is closer than you think. At Kathryn Laura Interiors, we believe great design is a partnership. We listen to your story to create a space that’s uniquely you—a beautiful haven that’s as functional as it is stunning. Ready to transform your house? Let's talk.
• •Hi, I'm Kathryn! I'm an interior designer dedicated to helping you create a home that feels like a true reflection of you. My goal is to make the design process seamless, fun, and empowering, resulting in a timeless space you'll love for years to come.