Tono de Marca

Friendly, Approachable, Aspirational, Stylish, Authentic, Honest, Helpful, and Informative

Valores de Marca

• •Family-Oriented
• •Quality
• •Customer Focus & Service
• •Honesty and Authenticity
• •Social and Ecological Responsibility
• •Personalization and Customization
• •Growth and Evolution

Mejores Prácticas

• •Embrace 'Family' & Community: Consistently use warm, inclusive language. Address your audience as part of the 'Kath&Kin family.' Share customer stories and photos (with permission) to foster a sense of community.
• •Highlight Quality and Craftsmanship: Don't just sell a product; sell the care and quality that goes into it. Use descriptive adjectives that convey the texture, material, and durability of your items.
• •Tell Your Story Authentically: Weave elements of your brand's journey, your start-up story, and your values into your communication. This builds trust and connection. Mention your commitment to eco-friendly practices.
• •Inspire with Style, but Keep it Attainable: Showcase beautiful home settings, but ensure the tone remains down-to-earth and achievable. Offer practical tips and how-tos alongside aspirational imagery.
• •Be Responsive and Engaging: Mirror the friendly and helpful tone in all communications, including responses to comments, messages, and reviews across all platforms. This reinforces the approachable nature of the brand.

Percepción Social

Trusted, High Quality, Stylish, On-Trend, Relatable, Inspiring, Community-Focused, and Reliable

Ejemplos de Copy

• •Instagram Post (New Cushion Collection): 'Ready to cosy up your space? ✨ Our new collection of cushions has just landed, bringing a touch of warmth and personality to every room. From luxurious velvets to charming country prints, find the perfect style to tell your home's story. Which one is calling your name? #KathAndKin #HomeComforts #CushionLove #NewCollection #StylishHome'
• •Product Description (Personalised Storage Jars): 'Tired of kitchen clutter? Say hello to beautifully organized bliss! Our personalized glass storage jars are more than just containers; they're a little piece of you in the heart of your home. Choose your wording, select your style, and let's create something uniquely yours. Because an organized home is a happy home. #KathAndKinHome #KitchenOrganization #PersonalisedStyle #SimplyBeautiful'
• •Facebook Ad (Seasonal Decor): 'Hello Autumn! 🍂 Transform your home into a warm and inviting sanctuary with our latest collection. From snuggly throws to elegant pumpkin spice-inspired décor, Kath&Kin has everything you need to embrace the season in style. Shop now and make your home the cosiest spot on the block! #AutumnDecor #KathAndKin #SeasonalStyle #HomeInspo #CosyLiving'
• •Email Newsletter Subject: 'A Little Something Special From Our Family to Yours ✨' Body Snippet: 'Here at Kath&Kin, family is at the heart of everything we do. That's why we're so excited to share our newest arrivals – handcrafted with love and designed to bring a little extra joy to your home. Plus, get inspired with our latest blog post on creating a serene and stylish bedroom! #KathAndKinFamily #NewCollection #HomeSweetHome'
• •TikTok Video Caption (Behind-the-Scenes): 'Another busy day at Kath&Kin HQ! 📦✨ So much love goes into every single order. We’re so grateful for your amazing support that keeps our small family business dreaming big! What are you hoping to organize or decorate next? Let us know! 👇 #SmallBusinessLove #PackingOrders #HomeDecor #KathAndKinJourney #BehindTheScenes'