Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Inspiring, Creative, Playful & Modern

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Joy & Happiness
• •Community
• •Customer Satisfaction
• •Entrepreneurial Spirit

Best Practices

• •Embrace "Kunterbunt": Let the name guide you. Use vibrant, cheerful, and positive language. Don't be afraid of emojis where appropriate (especially on social media) to convey emotion and color.
• •Speak the Language of "Nähen macht glücklich": Continuously tie your messaging back to the joy, satisfaction, and creative fulfillment that sewing brings. Use words like "joy," "create," "inspire," "magic," "masterpiece," "adventure."
• •Foster Community Spirit: Write as if you're talking to a friend or fellow enthusiast. Ask questions, encourage sharing, and celebrate customer creations. Use inclusive language ("we," "us," "our sewing community").
• •Show, Don't Just Tell, the Passion: Infuse your copy with genuine enthusiasm for the products and the craft. Share the story behind "Eigenproduktionen" or the excitement of new arrivals. Let Katharina's passion shine through.
• •Be Visually Consistent with Your Words: Ensure the bright, colorful, and inspiring visuals on your platforms are mirrored by equally lively and descriptive text. If the picture shows a vibrant fabric, describe it with equally vibrant adjectives.

Social Perception

A Go-To Source for Unique & Quality Fabrics, Inspiring & Supportive, Trustworthy & Reliable, Vibrant & Fun

Copy Examples

• •Dive into a world of color! 🌈 Our brand new [Fabric Type, e.g., 'Summer Meadow'] jersey collection has just bloomed on our shelves! Imagine the dreamy dresses, comfy tees, and adorable kids' outfits you can create. Which print sparks your joy first? ✨ #KathiKunterbunt #NewFabrics #Stoffliebe #Nähenmachtglücklich #DIYFashion
• •UNBOXING ALERT! 🎁 You guys LOVED our last surprise fabric bundles, so we've prepped more! 🤫 What vibrant treasures are hiding in these B-Ware packs? 😉 Stitch something amazing without breaking the bank! #KathiKunterbunt #FabricHaul #SewingSurprise #Nähen #StoffSale #DIYonABudget
• •Unlock your inner designer! 🧵 Whether you're a curious beginner or want to refresh your skills, our [Course Name, e.g., 'Beginner's Jersey Workshop'] is the perfect place to start your sewing adventure. Join Kathi and our friendly community, and go home with a finished project YOU made! Spaces are limited – book your spot and let’s get creative! #KathiKunterbunt #Nähkurs #ChemnitzKreativ #SewingClass #LerneNähen
• •Weekend sewing plans? ✂️ We're dreaming of cozy [Product, e.g., 'sweaters from our new knit fabrics']! What are YOU stitching up this weekend? [Poll: A) Kids Clothes B) Home Decor C) Something for ME! D) Still Deciding!]
• •From our hearts to your sewing machines! ❤️ We're so proud of our latest 'Eigenproduktion' – the '[Design Name]' collection! Kathi poured all her passion for [Inspiration, e.g., 'whimsical forest creatures'] into these exclusive designs you won't find anywhere else. Perfect for making truly unique pieces that tell a story. See the magic: [Link to products] #KathiKunterbunt #Eigenproduktion #UniqueFabrics #Stoffdesign #Nähenistwiezaubernkönnen