Brand Tone

Confident and Empowering, Approachable and Friendly, Sophisticated yet Practical, Vibrant and Cheerful, Proudly American

Brand Values

• •Comfort and Style
• •Quality and Durability
• •Made in the USA
• •Versatility and Practicality
• •Customer Confidence
• •Originality
• •Inclusivity

Best Practices

• •Emphasize "Made in the USA": Consistently and proudly mention this core value in product descriptions, social media bios, and brand storytelling. It resonates strongly with your audience.
• •Focus on Benefits, Not Just Features: While the VERSAWAY™ fabric and UPF protection are important features, translate them into benefits: "stay cool and protected on sunny days," "pack without worrying about wrinkles," "move freely and comfortably."
• •Use Positive and Empowering Language: Employ words that inspire confidence and joy, such as "vibrant," "flattering," "effortless," "stylish," "confident," "beautiful."
• •Maintain an Approachable and Authentic Voice: Write as if you're speaking to a friend. Share stories, ask questions on social media, and highlight customer experiences to build community. Use #WayToDress to foster engagement.
• •Highlight Versatility and Lifestyle: Showcase how Katherine Way apparel fits into various aspects of a woman's life – from daily activities and work-appropriate attire to travel, resort living, and golf. Use imagery and descriptions that reflect an active, sophisticated, and joyful lifestyle.

Social Perception

A provider of high-quality, stylish, and comfortable American-made clothing. A brand that caters well to mature women, offering flattering fits and vibrant, yet sophisticated, designs. Ideal for travel, resort wear, and activities like golf due to its easy-care, wrinkle-resistant, and UPF protective fabric. Known for its unique and colorful prints. Trustworthy and customer-focused, often receiving praise for the functionality and look of its apparel. Ethical and supportive of the American economy through its commitment to domestic manufacturing.

Copy Examples

• •Headline: Effortless Style, American Made. Body: Discover Katherine Way – where vibrant prints and comfortable, easy-care fabrics meet. Designed to flatter every figure and proudly made in the USA, our collections let you live life beautifully, from the golf course to your next getaway. #WayToDress
• •Social Media Post (Image: Woman confidently wearing a Katherine Way dress on vacation): Pack your bags and your favorite Katherine Way dress! Our travel-ready styles are wrinkle-resistant, UPF 50+ protected, and always chic. Where will your #WayToDress take you next? Shop the look via the link in bio.
• •Product Description Snippet (for a golf skort): Conquer the course in comfort and style. Our [Product Name] Skort, crafted from our signature VERSAWAY™ fabric, offers superior stretch, moisture-wicking technology, and UPF 50+ protection. With its flattering fit and eye-catching original print, you'll feel as good as you look, from the first tee to the nineteenth hole. Made with pride in the USA.
• •Email Subject Line: Feel Fabulous, Effortlessly – New Arrivals from Katherine Way! Email Body Preview: Step into confidence with our latest collection of vibrant, American-made designs. Perfect for your active lifestyle and designed to make you shine. Explore what's new!
• •Brand Story Snippet: At Katherine Way, we believe that fashion should empower you. That's why we pour our passion into creating beautiful, comfortable clothing right here in the USA. Our original prints and flattering silhouettes are designed for the sophisticated woman who wants to feel great in what she wears, every single day. It's not just clothing; it's your #WayToDress.