Brand Tone

Aspirational & Chic, Feminine & Empowering, Friendly & Engaging, Trendy & Youthful, Helpful & Customer-Oriented

Brand Values

• •Style & Individuality
• •Quality & Craftsmanship
• •Customer Empowerment
• •Customer Satisfaction
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Clearly document the defined tone (aspirational, chic, feminine, empowering, friendly, trendy, helpful), key vocabulary, "do's and don'ts" for language, and emoji usage. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, desires, and how she wants to feel (e.g., "feel confident," "express your unique style," "you deserve this").
• •Blend Aspiration with Approachability: While showcasing high-fashion and chic styles, ensure the language remains welcoming and not intimidating. Use friendly greetings, engaging questions, and relatable scenarios.
• •Incorporate Visual Language: Use descriptive words that paint a picture and evoke the feeling of the clothes and accessories (e.g., "silky smooth," "dazzling sparkle," "effortless flow"). This complements the visual nature of fashion.
• •Stay Consistent Across All Channels: Whether it's an Instagram caption, an email newsletter, a TikTok video, or website copy, the core tone and values should shine through. Regularly audit content across platforms to ensure alignment.

Social Perception

A source for trendy and unique fashion items, Stylish and aesthetically pleasing, Responsive and engaged with its community, Aspirational yet accessible, A go-to for specific occasion wear or statement pieces

Copy Examples

• •Instagram Post (New Dress Arrival): Stop scrolling ✨ This is the dress you’ve been dreaming of! Our new ‘Seraphina’ Maxi Dress is pure elegance and effortless chic. Perfect for those golden hour moments or making an entrance wherever you go. Tap to make her yours and feel fabulous! 💖 #KatherineWants #NewCollection #DreamDress #ChicStyle #FeminineFashion
• •Email Subject Line (Promotion): ✨ Spoil Yourself ✨ Up to 30% Off Our Most-Loved Styles! *Body Snippet:* Hey Gorgeous! Ready to elevate your wardrobe? At Katherine Wants, we believe every day is a chance to shine. Discover breathtaking pieces that speak to your unique style and enjoy a special treat from us...
• •TikTok Video Caption (Styling Tip): Watch how we take our ‘City Sleek’ Blazer from desk to dinner! 😉 Which look is your fave? Let us know below! 👇 #KatherineWantsShop #StyleHack #OOTDInspo #VersatileFashion #TrendyLooks
• •Facebook Ad (Targeting women interested in accessories): The Perfect Finish ✨ Your outfit isn't complete without that killer accessory. From statement earrings to chic handbags, Katherine Wants has the unique pieces you need to express your style and turn heads. Shop our curated collection now and find your new obsession! ➡️ [Link to Website Accessories Page]
• •Website Homepage Banner Text: Live Your Style. Love Your Look. ✨ Discover unique fashion that empowers and inspires at Katherine Wants. New Arrivals Weekly!