Brand Tone

Nostalgic, warm, and story-driven, emphasizing personal connection, artisanal appreciation, educational curation, and an inviting voice.

Brand Values

• •Heritage & Cultural Preservation
• •Artisan Support & Community
• •Sustainability & Ethical Production
• •Authenticity & Quality
• •Joy & Connection

Best Practices

• •Lead with the 'Why': Always start with the story behind the products, artisans, or cultural significance.
• •Use Sensory & Emotive Language: Incorporate words like "nostalgia," "warmth," "vibrant," and "heritage" to evoke emotions and atmosphere.
• •Champion the Artisans: Regularly mention "artisan communities," "small-batch" production, and "handcrafted" to reinforce ethical values and unique quality.
• •Emphasize Sustainability: Consistently use terms like "sustainable materials," "safe," and "eco-friendly" to appeal to conscious consumers.
• •Maintain a Warm and Inclusive Tone: Address the audience directly and personally, fostering community and loyalty through a friendly, shared passion approach.

Social Perception

Positive, associated with high-quality artisanal Indian brands, appealing to a niche market valuing ethically sourced, handcrafted items with a strong story, and building a strong emotional connection through its story-centric appeal.

Copy Examples

• •From our hands to your home. The Malhar Ivory mug isn't just for your morning chai; it's a piece of a story, handcrafted in small batches by artisans in India. Each one carries the warmth of their tradition and the promise of a sustainable future. Let's bring heritage home. #KathaCanada #HandcraftedHome #ArtisanMade #SupportArtisans #IndianHeritage
• •Stories, Shaped by Hand. Tired of the same-old, mass-produced decor? At Katha, we believe your home should tell a story. Our collection of artisanal, small-batch goods is ethically sourced from India, supporting communities and preserving heritage. Discover unique pieces made with sustainable materials. Shop the collection now.
• •More Than a Product. It's a Piece of Our Story. Driven by nostalgia and a love for India's rich heritage, we bring you curated, handcrafted goods made to last. Every purchase supports artisan communities and preserves traditional art forms.
• •Just Arrived: Stories from the Heartland of India. Hello [Customer Name], We’ve just returned from a vicarious journey to India and brought back something special. Our new collection is a celebration of intricate craftsmanship and timeless stories, all wrapped up in sustainably made home goods. Be the first to explore the new arrivals and bring a piece of this legacy into your home.
• •Inspired by the bustling spice markets and nostalgic kitchens of India, our Lattu Garlic holder is as beautiful as it is functional. Hand-shaped and glazed by skilled artisans, each piece is a small testament to a grand tradition. Made in a small batch to ensure quality, it's a perfect blend of modern utility and timeless artistry. Bring home the story of India’s uber-rich heritage, one piece at a time.