Tono de Marca

Nurturing, Nostalgic, and Authentic. The language is gentle, warm, and affectionate, evoking timelessness and classic charm, while being transparent and personal through sharing the family story and handmade process.

Valores de Marca

• •Quality Craftsmanship
• •Family and Love
• •Timelessness
• •Community
• •Passion

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's core values. Don't just sell a dress; sell an "heirloom," a "memory-maker," or a "piece of our family story."
• •Use a Nurturing Vocabulary: Incorporate words that evoke warmth, gentleness, and affection. Terms like "little one," "sweetest," "cherish," "precious," "cozy," and "love" reinforce the brand's nurturing tone.
• •Tell Personal Stories: Continue sharing the authentic journey of the brand. Whether it's the inspiration behind a new design or a snapshot of a family moment, storytelling makes the brand human and builds a stronger emotional connection.
• •Emphasize the 'Handmade' Detail: Regularly remind the audience of the craftsmanship involved. Use phrases like "stitched by hand," "crafted in our studio," "made to order," and "attention to every detail" to justify the premium quality and price point.
• •Engage with Questions: Foster the community by asking open-ended questions in social media captions. Focus on topics that resonate with parents milestones, favorite moments, and daily life to encourage interaction that goes beyond the product.

Percepción Social

The public perceives Kate Ruby & Rose as a high-quality, trustworthy, and heartfelt small business. It is seen as premium and artisanal, aspirational yet relatable, fostering a strong sense of trust and goodwill with its customers.

Ejemplos de Copy

• •Stitched with love, for your little love. Our 'Rosie' heirloom dress is a quiet celebration of timeless details and moments that feel like forever. Each thread tells a story of care, crafted to be part of your family's story for years to come. #KateRubyAndRose #HandmadeWithLove #HeirloomQuality
• •From our family to yours. We believe the sweetest moments are the simple ones: a shared giggle, a warm hug, a dress made just for them. Our passion is creating pieces that are worthy of your most precious memories. What's a favorite memory you've made with your little one this week? Share with us below! #CreatingMemories #BabyFashion #ShopSmallAU
• •Meet the 'Ruby' Romper where classic charm meets playful comfort. Inspired by sun-drenched afternoons and endless giggles, this piece is handcrafted from the softest breathable cotton to keep your little adventurer comfortable all day long. Featuring delicate flutter sleeves and a timeless floral print, it’s designed for making memories you'll treasure long after it's outgrown.
• •So much more than just a dress. It’s hours of passion from our little studio to your home. #HandmadeProcess #SmallBusinessOwner #BabyBoutique
• •Hi [Customer Name], When I first started sewing for my daughters, Ruby and Rose, I just wanted to create something beautiful that would hold our memories. I never imagined that this passion would grow into a community of families who value the same things I do. Every time you choose a piece from our collection, you're not just buying a dress you're becoming part of our story. Thank you for being here. With love, Kate.