Brand Tone

Artistic & Evocative, Sophisticated & Elegant, Passionate & Story-driven, Unique & Confident, Slightly Whimsical & Romantic

Brand Values

• •Artistic Expression & Creativity
• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Cultural Inspiration & Storytelling
• •Timelessness (with a modern twist)
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Artistic, Evocative, Sophisticated, Passionate, Unique) and values. Include examples of "do's and don'ts" for language and style. This should be the go-to resource for anyone creating content.
• •Emphasize Storytelling: Instead of just describing products, weave narratives around their inspiration, the materials used, or the feeling they evoke. Connect back to Katerina's travels, artistic influences, and passion.
• •Use Rich, Descriptive Language: Employ adjectives and adverbs that reflect the artistic and sophisticated nature of the brand. Words like "luminous," "meticulous," "vibrant," "ethereal," "hand-selected," "bespoke" can be effective. Avoid overly casual slang or generic marketing buzzwords.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, artistic imagery used on the website and social media. The tone of the text should match the mood of the visuals.
• •Highlight Uniqueness and Craftsmanship Consistently: In product descriptions, social media posts, and ads, always find opportunities to mention the handcrafted nature, the unique materials, limited editions, or the designer's specific vision. This reinforces key brand differentiators.

Social Perception

Artistic and Unique, High Quality, Statement Pieces, Designer-led, Aspirational yet Attainable (within its niche), Trusted for Special Occasions/Gifts

Copy Examples

• •Embark on a journey to ancient shores with our new 'Aegean Echoes' collection. Each handcrafted piece whispers tales of mythical waves and sun-drenched artifacts, meticulously brought to life with luminous pearls and hand-selected lapis lazuli. Discover jewelry that's not just worn, but experienced. #KaterinaPsoma #ArtJewelry #AegeanEchoes #HandcraftedLuxury #StatementPieces
• •The 'Midnight Garden' Lariat: A testament to nature's quiet drama. Vintage Czech glass beads in deep sapphire hues intertwine with delicate gold-plated leaves, hand-assembled to capture the fleeting beauty of a moonlit bloom. A one-of-a-kind treasure, designed to make your unique spirit shine. Limited availability.
• •More than adornment, it's wearable art. Katerina Psoma's creations are born from a fusion of architectural precision and a passion for global artistry. Find the piece that tells your story. Shop our latest collection inspired by the vibrant mosaics of Ravenna.
• •From Our Atelier to You: At Katerina Psoma, every jewel begins with a spark of inspiration and the careful selection of unique materials. Our artisans then dedicate hours to meticulously handcrafting each design, ensuring that your piece is not only beautiful but also imbued with soul and a story. Experience the art of true craftsmanship.
• •From sketch to sparkle ✨ Watch the journey of a Katerina Psoma earring. Inspired by [mention specific inspiration e.g., 'Baroque florals'], handcrafted with passion. #KaterinaPsomaJewelry #HandmadeJewelry #ArtisanMade #UniqueEarrings #FashionTikTok