Brand Tone

Approachable, authentic, and inspiring.

Brand Values

• •Personal Fulfillment
• •Connection
• •Joy and Whimsy
• •Quality and Care

Best Practices

• •Lead with the "Why": Always connect the art back to Kate's personal story of healing, transformation, and the pursuit of passion. This is the emotional core of the brand.
• •Maintain an Approachable Tone: Use conversational language. Address the audience directly with "you" and share personal anecdotes. Keep it friendly and authentic.
• •Consistently Use Brand Keywords: Integrate "quirky," "chic," "joy," "connection," and "smile" into your copy to reinforce the brand's identity.
• •Emphasize Quality and Care: In product descriptions and customer communications, mention the quality of materials, the "ready to gift" packaging, and the personalized customer service.
• •Encourage a Sense of Community: Invite followers to share their own stories or how the art makes them feel. Use calls-to-action that foster engagement and connection, making them feel like part of the journey.

Social Perception

The public perception of Kate Mace Art is overwhelmingly positive, characterized by high customer satisfaction, recognition as a top shop for gifts, and an engaged, loyal community.

Copy Examples

• •This piece is for anyone who's ever found their calm in a creative escape. My art has always been my happy place, and I pour that feeling into every brushstroke. I hope this painting makes you smile and reminds you of the magic in new beginnings. ✨
• •Introducing 'The Company of Cats'—a collection that's quirky with a hint of chic. Inspired by whimsical daydreams and playful adventures, these pieces are here to add a touch of fierceness and feline flair to your walls.
• •From vintage curator to full-time artist, my journey has been anything but ordinary. In one of my hardest seasons, I picked up a paintbrush and everything changed. Thank you for being part of this incredible journey. As a special thank you, enjoy an exclusive first look at my new collection.
• •Small in size, big in heart. Each mini painting is a unique piece of my story, ready to bring a little bit of joy to your space. They come beautifully packaged, making them the perfect gift for a loved one—or a special treat for yourself. Because everyone deserves a little piece of art that makes them smile.
• •Looking for art that feels personal and looks chic? At Kate Mace Art, every piece tells a story of transformation and joy. Find something that speaks to you and let's connect through the magic of art. #QuirkyChic #ArtThatConnects