Brand Tone

Passionate, Empowering, and Artsy, incorporating a "Niche and Nerdy" enthusiasm, an "Empowering and Inclusive" advocacy, and a "Creative and Playful" spirit.

Brand Values

• •Artistic Authenticity
• •Social Advocacy
• •Craftsmanship & Multidisciplinary Art
• •Joy and Hope
• •Community Connection

Best Practices

• •Always connect the product back to its inspiration. Don't just say "here is a new print." Say, "Inspired by [a piece of literature, a historical event, a social movement], this new print is about [the core message]." This reinforces the brand's depth and authenticity.
• •Use specific references to literature, history, and pop culture. This language validates the existing audience and attracts new customers who share those specific interests. It's a sign of confidence in the brand's unique position.
• •The copy should reflect the energy of the art. Use active, vibrant language ("bold colours," "inspires hope," "celebrates love"). When talking about social causes, be direct and unapologetic. This is a brand of conviction, not quiet neutrality.
• •The brand is both fun ("rootin' tootin'") and serious. The copy can reflect this duality. Use playful language for product descriptions while maintaining a respectful, strong tone for posts about social advocacy. This shows a multi-faceted and relatable personality.
• •Use "I" and "my" to maintain the personal connection to Kate. Share the process, the inspiration, and the passion behind the work. This makes customers feel like they are supporting an individual artist, which is a core part of the brand's appeal.

Social Perception

Perceived as a Niche Artist Studio (Kate Beck's personal brand), an Advocate and Ally for social causes, offering High-Quality & Unique Products, and an Engaged and Approachable artist who connects directly with her audience.

Copy Examples

• •Inspired by the words that history tried to hide. Our 'And they were partners' print celebrates love in all its forms, using bold lines and colors that refuse to be quiet. For the nerdy, the romantic, and the revolutionary. Link in bio to bring this story into your space.
• •Art for the Bold & Nerdy. Shop prints, stickers, and more that tell a story. Free shipping on orders over $75.
• •Hey art lovers, This month, we're doing more than just making beautiful things. Inspired by the ongoing fight for equity, we're launching the new 'Embrace Equity' Riso Print. 50% of all proceeds will go to [Relevant Charity Name]. It's colorful, it's powerful, and it’s a way to fill your walls with hope and action. See the art & support the cause.
• •From silkscreen bandanas to vibrant stickers, kate letters lots creates art inspired by LGBTQ+ history and literature. Find your new favorite thing and celebrate the stories that deserve to be told. #ArtForEveryone #QueerArt #NicheAndNerdy
• •Working on a new piece inspired by a feminist poet. Who's your favorite?