Brand Tone

Personal, Whimsical, and Encouraging

Brand Values

• •Joy and Optimism
• •Authenticity and Craftsmanship
• •Connection to Nature and Place
• •Community
• •Lifelong Creativity

Best Practices

• •Write in the First Person: Always use "I," "my," and "me" to maintain the personal, artist-to-customer voice. The brand *is* Kate Endle.
• •Use Whimsical and Evocative Language: Incorporate words like "magical," "charming," "joyful," "woodland friends," and "splash of color" to reflect the art's style and emotional impact.
• •Tell the Story of the Art: Briefly explain the inspiration (e.g., "inspired by a PNW morning") or the process ("made from tiny pieces of Japanese paper") to reinforce the values of craftsmanship and authenticity.
• •Emphasize Joy and Connection: Frame the products not just as items, but as sources of happiness or ways to connect. The goal is to make someone smile or brighten up a room.
• •Maintain a Friendly and Approachable Tone: Use welcoming phrases like "Hey there," "Thanks for stopping by," and "Let me know if you need anything." Keep sentences clear, positive, and direct.

Social Perception

Authentic, charming, whimsical, and sophisticated, deeply connected to the children's art world and the Seattle creative scene, perceived as a genuine local artist with a strong community presence and an association with Caspar Babypants.

Copy Examples

• •Hey, Seattle! The sun is playing hide-and-seek today, but I’ve brought all the color you need to my booth at Pike Place Market. Come say hi and find a whimsical new friend to take home. I’ll be here until 4 PM!
• •This one-of-a-kind fox was crafted from dozens of tiny pieces of hand-painted paper, each one glued with care. Inspired by my walks in the PNW forests, he’s ready to bring a touch of woodland magic to your favorite shelf. Made with archival materials to ensure he stays bright and charming for a lifetime.
• •A little joy for your inbox (and a new friend inside).
• •Welcome! I’m Kate, and I make art that gives you that funny, tickly feeling in your stomach. I'm so glad you're here.
• •Looking for a unique baby shower gift? My illustrated board books are filled with vibrant colors and charming characters that little ones love. Support a small artist and give a gift that’s made with joy. Shop the collection now!