Brand Tone

The predominant tone is Personal & Approachable, using a direct, conversational style with emojis. It's also Aspirational & Aesthetic-Focused, selling a chic, minimalist lifestyle accessory, and Experiential & Commemorative, emphasizing the fun, memorable aspect of getting permanent jewelry to celebrate bonds or milestones.

Brand Values

• •Personal Connection
• •Quality & Craftsmanship
• •Lasting Memories
• •Simplicity & Elegance

Best Practices

• •Always Use "I" and "You": Maintain the personal, one-on-one tone by having Kristina "speak" directly to the customer. This builds trust and differentiates the brand from larger, more impersonal competitors.
• •Focus on the "Why," Not Just the "What": Instead of just selling a bracelet, sell the reason for it. Use evocative language centered on friendship, memories, love, and milestones. Every piece of copy should connect the jewelry to a deeper emotion or experience.
• •Create a "Glossary" of Brand Words: Consistently use a set of on-brand words like "dainty," "sparkle," "zapped," "effortless," "timeless," "lasting," and "signature piece." This reinforces the brand's identity in the customer's mind.
• •Balance Aspirational with Approachable: While the visuals are high-end, the language should remain friendly and welcoming. Avoid overly technical jargon. Explain the process in simple, exciting terms (e.g., "a quick, painless spark and it's on forever!").
• •Encourage User-Generated Content (UGC) in Your Copy: Actively ask customers to share their stories. Use calls-to-action like, "What memory does your bracelet represent? Share in the comments!" or "Tag us in your photos to be featured!" This builds community and provides valuable social proof that is currently lacking.

Social Perception

Katee by Kristina aims to be perceived as a high-end, trustworthy, and intimate service provider offering a personal, memorable experience rather than just a retail transaction. The target audience consists of style-conscious women, often in groups, seeking a unique, shareable experience and timeless, low-maintenance jewelry. The brand fits the luxury experience context of permanent jewelry in the Miami area, differentiating itself through the founder's personal touch.

Copy Examples

• •Headline: Tag the bestie you'd get zapped with. ✨ Body: Some bonds are meant to last forever. Our dainty 14k gold chains are the perfect way to celebrate your friendship. Book a permanent jewelry experience together and create a memory that sparkles as much as you do. Link in bio to schedule your appointment! Hashtags: #PermanentJewelry #BestieBracelets #Miami #CoralGables #FriendshipGoals #KateeByKristina
• •Headline: Effortless Elegance. Forever Yours. Sub-headline: Discover our collection of 14k gold-filled and sterling silver permanent jewelry. Custom-fitted and seamlessly welded for a sparkle that never leaves your side.
• •Headline: The Unforgettable Gift. Body: Celebrating a birthday, anniversary, or bridal party? A permanent jewelry experience with Katee by Kristina is a unique and personal way to mark the moment. Give a memory that lasts. We offer group bookings in our Coral Gables studio. Message us to learn more!
• •Title: The "Sol" Chain - Dainty & Timeless Description: Feel the sun on your skin. The Sol chain is our most delicate 14k gold-filled option, designed for the ultimate minimalist. It catches the light with every movement, offering a subtle, weightless sparkle you'll forget is even there. Perfect for stacking or wearing alone as your signature piece.
• •Subject: Ready for another layer of sparkle? ✨ Body Preview: Hi [Client Name], your first bracelet was just the beginning. It's time to build your perfect stack! Book a new appointment to add a matching anklet or another complementary chain.