Brand Tone

authentic, passionate, and personal. Also nature-inspired and artistic, ethical and conscious, timelessness and quality

Brand Values

• •Artistry and Craftsmanship
• •Nature Inspiration
• •Ethical and Sustainable Practices
• •Individuality and Storytelling
• •Quality and Durability
• •Community and Connection
• •Passion

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections and individual pieces. Talk about Kat's journey, the crafting process, or the meaning behind certain symbols. This reinforces authenticity and connection.
• •Use Nature-Rich Language: Incorporate vivid descriptions that evoke the natural world – "flowing rivers," "rugged mountains," "delicate petals," "whispering winds." This aligns with the core inspiration.
• •Highlight Handcrafted Quality: Emphasize that each piece is made by hand, underscoring its uniqueness and the artisan's skill. Use terms like "hand-forged," "meticulously crafted," "artisan-made."
• •Maintain a Personal and Approachable Voice: Write as if you're speaking directly to a friend. Be warm, genuine, and open. Share passion and excitement for the creations.
• •Consistently Weave in Values: Subtly remind the audience of the brand's commitment to ethical sourcing, sustainability, and quality. This builds trust and resonates with conscious consumers.

Social Perception

high-quality, unique, and beautifully handcrafted jewellery. Customers feel a personal connection to the pieces, often associating them with special memories or the beauty of nature. The brand is seen as trustworthy and customer-focused, with excellent service. There is an appreciation for the ethical and sustainable practices, which adds to the positive perception. Kat Cadegan herself is viewed as a passionate and talented artisan. The brand is also recognized as a supportive member of its local community in Revelstoke.

Copy Examples

• •Carry a piece of the wild with you. Our Mountain Silhouette Ring is handcrafted from recycled silver, echoing the rugged peaks that inspire us daily. More than just a ring, it's a reminder of your own strength and adventures. #KatCadeganJewellery #HandmadeWild
• •From a whisper of an idea to a cherished heirloom. Let's tell your story in gold and gemstones. Book a custom design consultation and we'll craft a piece as unique as your journey. #YourStoryInMetal #KatCadeganCustom
• •The delicate dance of a feather, captured forever in sterling silver. Our Feather Pendants are a tribute to freedom and the beauty found in nature's quiet moments. Wear it close. #NatureInspiredJewellery #EthicallyCrafted
• •Behind every piece is a pair of hands, a passion for the craft, and a commitment to doing things right. We believe in jewellery that not only looks beautiful but feels good to wear, knowing it was made with care for both people and planet. #SustainableLuxury #MeetTheMaker
• •Remember that perfect sunset over the lake? Or the strength you felt reaching the summit? Our jewellery is designed to hold those moments. Each piece is a small, wearable story, handcrafted to journey with you. #JewelleryWithMeaning #KatCadeganStories