Brand Tone

Nurturing and Encouraging, Educational, Artistic, and Playful

Brand Values

• •Cultivating Emotional Intelligence
• •Aesthetic Appreciation and Quality
• •Education Through Art and Play
• •Strengthening Family Bonds
• •Social Responsibility

Best Practices

• •Always Speak to Both Parent and Child: Address the parent's desire for quality education and emotional growth, while highlighting the fun and magic that will captivate the child. Use phrases like "discover together" or "a story for you and your little one."
• •Emphasize the 'Why' Behind Each Book: Don't just sell a book; sell the value it brings. Explain the moral, the educational concept, or the emotional skill it teaches. For example, instead of "a book about a squirrel," say "a story that teaches the joy of sharing."
• •Use Sensory and Artistic Language: Reflect the brand's artistic value in your words. Use descriptive adjectives that evoke quality, beauty, and emotion. Mention the illustrations, the texture of the paper, and the vibrancy of the colors to justify the premium nature of the products.
• •Maintain a Nurturing and Encouraging Voice: The tone should always be supportive, never demanding. Use words like "gently," "discover," "explore," and "imagine." Frame challenges (like learning to read or dealing with failure) as positive opportunities for growth.
• •Connect Stories to Life Lessons: Explicitly draw the line from the story on the page to a real-life situation or value. Use the blog and social media to create content around the themes of the books, offering parents practical advice and strengthening the brand's position as an educational partner.

Social Perception

Public perception is highly positive, seeing Katartis.ro as a trusted educational resource, provider of high-quality products, and creator of positive, meaningful experiences for families.

Copy Examples

• •How do we explain a feeling as big as love? Sometimes, art knows the way. ✨ "Prima mea carte de artă: Iubirea" is more than a book; it's a doorway to 34 masterpieces, each whispering a story about affection, kindness, and connection. Let's discover together how love has been painted throughout history and help our little ones recognize it all around them. A true treasure for your family's library. #Katartis #ArtaPentruCopii #EducatieCuBlandete #Iubire
• •Meet Paco, the little dog with a big passion for music! From Vivaldi's strings to groovy disco beats, the Paco sound books are a concert on every page. Designed to be loved, pressed, and played over and over, they introduce your child to the magic of instruments and famous composers. Perfect for tiny hands and curious ears! Tap to bring the orchestra home.
• •What do we do when we fail? Let's learn together.
• •Discover our new collection of stories about courage, creativity, and the power of trying. Books crafted with love, for the thinkers of tomorrow.
• •5 Ways to Talk About Big Feelings with Your Child (Hint: It Starts with a Story)