Brand Tone

Inspiring & Joyful, Authentic & Personal, Nature-loving & Serene, Conscious & Ethical, Artistic & Creative, Approachable & Community-Oriented

Brand Values

• •Love of Nature
• •Authenticity
• •Joy & Positivity
• •Sustainability & Ethical Practices
• •Creativity & Artistry
• •Quality Craftsmanship
• •Community & Connection
• •Giving Back

Best Practices

• •Embrace Katherine's Voice: Continue to write as if Katherine Kelly is speaking directly to the audience. Share her personal anecdotes, inspirations, and passion for nature and art. This creates a strong sense of authenticity.
• •Paint with Words: Use vivid, sensory language that brings the botanical inspiration to life. Describe colors, textures, and the emotions tied to nature (e.g., "sun-drenched," "velvet petals," "dew-kissed").
• •Champion Your Values: Don't just state you're sustainable; explain how. Talk about the materials, the ethical production, the donation to The Nature Conservancy. Make it a core part of the narrative.
• •Cultivate Community & Joy: Frame messages with positivity and warmth. Ask questions, encourage sharing, and respond to comments with genuine appreciation. Make customers feel like part of the Lola & Gaia family.
• •Storytelling Through Art: Emphasize the journey of each design from an idea or sketch to a finished product. Highlight the craftsmanship and the "handmade" aspect, reinforcing the unique, artistic value.

Social Perception

The brand is generally perceived positively, especially on platforms like TikTok where direct engagement occurs. Users seem to connect with the nature-inspired aesthetic, the artistic quality of the products, and the brand's perceived authenticity and ethical stance. The personal interactions by "Lola gaia" on social media contribute to an approachable and relatable image. Customers likely value the unique, handcrafted feel and the story behind the products.

Copy Examples

• •Unfold a touch of wild beauty. Our new botanical clutches are more than an accessory; they're whispered secrets from the garden, designed by Katherine Kelly to bring a splash of authentic joy to your every moment. Handcrafted with love and sustainable materials, carry art that cares. #LolaGaia #BotanicalClutch #ArtisanMade #SustainableFashion
• •It starts with a walk, a quiet observation, a single petal. Katherine, our founder and artist, then translates these moments into sketches, letting nature guide her hand. Each Lola & Gaia piece is a journey from the earth's canvas to your hands. Discover the soul behind our designs. ✨ #InspiredByNature #CreativeProcess #LolaGaiaStudio #AuthenticDesign
• •Choose beauty that gives back. At Lola & Gaia, every pattern is a promise – to cherish nature, practice sustainability, and bring authentic joy into your world. Crafted with eco-friendly materials and a heart for Mother Earth. Join our community of conscious living. [Shop Now Link] #EthicallyMade #SustainableHome #JoyfulLiving #LolaGaia
• •A Note from Katherine's Garden: This week, the zinnias are bursting with color, reminding me of the simple, vibrant joy we aim to capture in every Lola & Gaia creation. We hope our pieces bring a similar burst of happiness to your day. [Link to New Arrivals / Journal]
• •Rest your head on a field of dreams. Our 'Serene Meadow' throw pillow, featuring an original botanical print by Katherine Kelly, is crafted from soft, ethically sourced linen. Designed to bring tranquility and a touch of nature's artistry into your sanctuary. Made with care, for you and the planet. #HomeSanctuary #BotanicalDecor #SustainableLiving #LolaGaiaHome