Brand Tone

Authentic, Traditional/Heritage-Focused, Quality-Conscious, Community-Oriented, Helpful/Informative, Respectful & Welcoming

Brand Values

• •Authenticity: Providing genuine Japanese products and culinary experiences is paramount.
• •Tradition & Heritage: Upholding its legacy and connection to Japanese culture since 1907.
• •Quality: Offering the best, freshest ingredients and a curated selection of goods.
• •Customer Experience: Ensuring a pleasant, helpful, and welcoming environment for all shoppers.
• •Community Connection: Serving as a vital resource and cultural touchpoint for the Japanese and broader NYC community.
• •Reliability: Being a dependable source for Japanese groceries and prepared foods.

Best Practices

• •Emphasize Authenticity and Heritage: Always weave in the Japanese origin of products, the traditional aspects, and Katagiri’s long history. Use phrases like "genuine," "traditional," "since 1907," "imported from Japan."
• •Focus on Quality and Freshness: Highlight the premium nature of ingredients, especially for fresh items like fish and produce. Words like "fresh," "premium," "hand-selected," "finest" can be used.
• •Educate and Inform Subtly: While the main goal is to sell, provide small cultural or culinary insights where appropriate (e.g., "perfect for oden," "a classic festival treat"). This reinforces expertise and helpfulness.
• •Maintain a Warm and Welcoming Voice: Even when professional, the language should feel approachable and inviting. Address the customer respectfully and with an enthusiasm for sharing Japanese culture.
• •Use High-Quality Visuals that Align with the Tone: Ensure that imagery used alongside copy (especially on social media and the website) reflects the authenticity, quality, and cultural richness of the products and the store. Visuals of beautifully prepared food, vibrant ingredients, and the store's inviting atmosphere will reinforce the written message.

Social Perception

Katagiri Grocery is widely perceived as a New York institution and a treasured gem for anyone seeking authentic Japanese food products and prepared meals. Customers, both Japanese and non-Japanese, appreciate its extensive selection of high-quality, imported items that are often difficult to find elsewhere. The store is seen as a reliable source for fresh fish, unique snacks, and delicious, convenient bento and onigiri. Its long history lends it an air of authority and trustworthiness. While some acknowledge that it can be pricier than other options, many feel the quality, authenticity, and unique offerings justify the cost. It's viewed as more than just a grocery store; it's a cultural experience that connects New Yorkers to Japan.

Copy Examples

• •Headline: Since 1907, Bringing the True Taste of Japan to Your Table. Body: From the freshest Tsukiji-quality fish to your favorite childhood snack, Katagiri is more than a grocery store – it's a century of Japanese tradition, right here in NYC. Discover authentic ingredients and ready-to-eat meals crafted with care. Call to Action: Visit us on E. 59th or Lexington Ave today! #KatagiriNYC #AuthenticJapanese #NYCFood
• •Headline: Your Pantry’s Passport to Japan. Body: Craving that specific miso, the perfect ramen noodles, or unique Japanese sweets? We’ve curated the finest selection of imported groceries so you can create genuine Japanese dishes and enjoy beloved treats at home. Call to Action: Shop online for city-wide delivery or explore our aisles. #KatagiriGrocery #JapaneseIngredients #TasteOfJapan
• •Headline: Lunch, Solved: Fresh Bento & Onigiri Daily! Body: Experience the art of Japanese takeaway. Our bento boxes are packed with flavor and balance, and our onigiri are handcrafted for the perfect bite. Freshly made every day for a delicious and convenient meal. Call to Action: Stop by for your midday delight! #KatagiriBento #NYCLunch #JapaneseFood
• •Headline: More Than Ingredients – It’s a Connection to Culture. Body: For generations, Katagiri has been a cornerstone for the Japanese community and all New Yorkers who love Japan. We're proud to share our heritage through food, service, and a welcoming spirit. Call to Action: What Japanese flavors will you discover today? #KatagiriHeritage #NYCCulture #JapaneseCommunity
• •Headline: The Secret to Unforgettable Sushi? Start with Katagiri. Body: Elevate your home-sushi nights with our premium, sushi-grade fish, expertly selected for freshness and flavor. Plus, find all the essentials – from nori to wasabi – to craft your masterpiece. Call to Action: Ask our fishmongers for today's best catch! #KatagiriSushi #FreshFishNYC #HomeCooking