Brand Tone

Artistic, narrative, and slightly enigmatic. The language used is often poetic and evocative, aiming to create a sense of mystique and depth. It is serious and thoughtful, focusing on concepts and craftsmanship.

Brand Values

• •Artisanship and Craftsmanship
• •Symbolism and Narrative
• •Uniqueness and Durability
• •Ethical Production

Best Practices

• •Embrace Storytelling: Every piece of copy, from a social media caption to a product description, should be framed within a larger narrative. Use the collection themes (like "AENEAS" or "ATLAS") to guide the story.
• •Use Evocative and Poetic Language: Employ descriptive and metaphorical language to convey the artistic and symbolic nature of the brand. Words should be chosen for their emotional and imaginative impact.
• •Highlight Craftsmanship: Consistently mention that the clothes are "hand-shaped," "artisanal," and "made in France." This reinforces the core value of quality and uniqueness.
• •Maintain a Mysterious and Artistic Tone: Avoid overly commercial or sales-y language. The tone should remain slightly enigmatic and focused on the artistic vision rather than just the product features.
• •Visual and Textual Harmony: Ensure that the tone of the copy always matches the moody, artistic, and thematic aesthetic of the brand's visuals on Instagram and the website.

Social Perception

Due to limited external reviews, the social perception is largely controlled by the brand. It is likely perceived as a niche, artistic fashion label for individuals who appreciate storytelling and unique design in their clothing, appealing to a specific consumer who values artistry and deeper meaning.

Copy Examples

• •From the threads of myth, our 'AENEAS' leather bomber is born. Each stitch a word, each seam a story. Wear the legend. #Kasiope #ArtisanalFashion #WearableArt
• •The ASTERIA Skirt is not just a garment; it is a piece of a larger narrative. Hand-shaped in our Le Mans atelier, its form tells a tale of celestial guidance and earthly strength. Crafted for longevity and timeless style.
• •Tired of fashion that fades? KASIOPE creates clothing with a soul. Discover our latest collection, where every piece is a work of art, handmade in France to last a lifetime. Shop the story.
• •Unlock the Next Chapter: The ATLAS Collection Has Arrived
• •KASIOPE: Where Art and Artisanship Weave Together. Discover clothing with a narrative.