Brand Tone

artistic, supportive, and community-oriented. Their language is professional yet passionate, clearly communicating their dedication to the arts. The connection with Kolaj Magazine and their various calls to artists position them as a serious and engaged member of the art community. They are not just selling a product but fostering a creative ecosystem.

Brand Values

• •Promotion of Contemporary Artists
• •Community Engagement
• •Appreciation for Collage
• •Quality and Curation
• •Discovery and Education

Best Practices

• •Always center the artist and their work in the narrative. Mentioning the artist's name and the story behind the art reinforces the brand's core value of supporting creators.
• •Write about the art with respect and insight. Use descriptive language that highlights the artistic merit of the designs (e.g., "vibrant abstracts," "intricate collages," "serene landscapes").
• •Regularly mention your connection to the broader art world, such as Kolaj Magazine or artist collaborations. This builds credibility and reinforces your community-oriented values.
• •Highlight that these are not just cards but "art cards," "mini-prints," or "curated works." Mentioning the high-quality, sustainable paper they are printed on also adds to the premium feel.
• •Frame the cards as more than a simple greeting. They are a way to share art, connect on a deeper level, and even start a personal collection. This elevates the product beyond its basic function.

Social Perception

Kasini House Cards is perceived by its audience as a reputable and valuable resource within the contemporary art and collage communities. Artists view them as a potential partner for exposure and licensing opportunities. Customers likely see the cards as unique, high-quality alternatives to mass-produced greeting cards, offering a way to share fine art. The brand is seen as an advocate for artists, which likely resonates well with a customer base that values creativity and originality.

Copy Examples

• •Art for every occasion. Our new collection features stunning abstract works by emerging artists. Send more than a card; send a masterpiece. #KasiniHouseCards #ContemporaryArt #ArtOnPaper #GreetingCards
• •Tired of the same old greeting cards? Discover cards that are a work of art. Kasini House Cards partners with contemporary artists to bring you unique designs for any moment. Shop our curated collections today.
• •Hold a gallery in your hands. The latest pack of our Collage Artist Trading Cards is here. Discover, collect, and be inspired by the world of contemporary collage. #CollageArt #ArtistTradingCards #CollectArt
• •Subject: The Art of Connection | Inside our new Spring Collection This season, connect with loved ones through the vibrant and expressive work of contemporary artists. Each card in our new Spring Mix collection tells a story. Find yours.
• •From the artist's studio to your mailbox. We celebrate the creativity of living artists by featuring their work on our blank greeting cards. Perfect for any message, and beautiful enough to frame. #ArtMail #SupportArtists #KasiniHouse