Brand Tone

aspirational, helpful, and quality-focused

Brand Values

• •Quality and Accessibility
• •Customer Satisfaction
• •Variety and Style
• •Trust and Transparency
• •Support for National Production

Best Practices

• •Lead with Inspiration, Support with Facts: Start with evocative and aspirational language that speaks to the customer's desire for a beautiful home ("transform your space," "create a sanctuary"). Follow up with tangible benefits and facts like "fast delivery," "25,000 items," or "Made in Portugal" to build trust and drive conversion.
• •Use "You" and "Your": Center the copy on the customer. Instead of "Our rugs are beautiful," write "Your home will feel more beautiful." This makes the message more personal and helps the customer visualize the products in their own life.
• •Maintain a Helpful, Expert Tone: Consistently provide value beyond just selling. Offer tips on choosing the right rug size, cleaning instructions, and styling ideas in blog posts, social media captions, and emails. This positions the brand as a knowledgeable resource.
• •Emphasize Quality and Trust in Every Message: Reinforce core values by consistently mentioning product quality, customer support, and secure shopping. Phrases like "selected with care," "rigorous quality control," and "exceptional service" should be woven into the brand's vocabulary.
• •Keep it Elegant and Clean: The language should mirror the visual aesthetic of the brand. Avoid overly casual slang or complicated jargon. Use clear, elegant, and straightforward language that is as well-designed as the products themselves.

Social Perception

a reliable and high-quality online retailer

Copy Examples

• •Your floor is the fifth wall. Dress it accordingly. Transform your home from the ground up. Our rugs aren't just decor; they're the foundation of a space that feels truly yours. Find the perfect style to tell your story. #KasiitaHome #RugLove #InteriorDesign #DecorInspo #Aconchego
• •From the living room to the playroom, we've got you covered. With over 800 models, finding the perfect rug is simple. Explore our collections and discover quality and style at prices you'll love. Fast delivery across Portugal. Shop now!
• •New Arrivals: The Art of Living. Discover our latest collection of decor and textiles, curated to bring elegance and comfort to every corner of your home. Explore what's new.
• •Inside: How to Make Your Home a Sanctuary. Plus, a first look at our new handcrafted decor.
• •Handwoven Spirit - Tribal Patterned Rug. Let your home tell a story of distant lands. This beautifully crafted rug features intricate tribal patterns, bringing a touch of bohemian soul and artisanal charm to your space. Made with durable, high-quality fibers, it’s designed for both comfort and style, creating a warm, inviting atmosphere in any room.