Brand Tone

Luxurious & Elegant, Comforting & Nurturing, Trustworthy & Assuring, Aspirational yet Attainable, Warm & Inviting

Brand Values

• •Uncompromising Comfort
• •Quality & Durability
• •Everyday Luxury/Livable Luxury
• •Self-Care & Well-being
• •Effortless Elegance
• •Customer Satisfaction
• •Ethical Practices

Best Practices

• •Prioritize Sensory Language: Use words that evoke the feeling of softness, warmth, and comfort (e.g., "velvety," "cloud-like," "gentle embrace," "cocoon"). Consistently appeal to the sense of touch.
• •Emphasize "Unfussy Luxury": Balance aspirational and elegant language with the practical benefits of easy care and durability. Highlight that luxury can be part of everyday life, not just reserved for special occasions.
• •Focus on the "Why" – Self-Care and Well-being: Connect Kashwere products to emotional benefits: relaxation, stress relief, creating a personal sanctuary, and the joy of self-indulgence.
• •Maintain an Inviting and Warm Voice: Even when describing a luxury product, the tone should feel welcoming and inclusive, as if inviting the customer into a comforting space. Avoid overly formal or aloof language.
• •Build Trust Through Quality and Longevity: Reiterate the lasting nature of the products ("buy it once, love it forever") and the high-quality materials, reinforcing the value and justifying the premium positioning.

Social Perception

Highly Positive, Aspirational Brand, Worth the Investment, Symbol of Coziness and Self-Indulgence, Reliable and High Quality

Copy Examples

• •Headline: Experience the Embrace of Unfussy Luxury. Body: Kashwere’s signature Chenilla™ wraps you in a cloud of softness that’s as easy to care for as it is to love. Indulge in everyday elegance.
• •Headline: Gift More Than a Blanket. Gift a Moment of Pure Comfort. Body: Spoil someone special (or yourself) with the lasting softness of Kashwere. It’s not just a gift, it’s an invitation to unwind and cherish.
• •Headline: Your Daily Dose of Serenity. Now Washable. Body: Discover the robe that feels like a spa day, every day. Kashwere offers the pinnacle of comfort, designed for real life. Luxury that lasts, wash after wash.
• •Headline: Elevate Your Everyday: The Kashwere Touch. Body: From quiet mornings to cozy evenings, let the unparalleled softness of our Chenilla™ collection transform your home into a haven of tranquility. Buy it once, love it forever.
• •Headline: Beyond Soft. It's Kashwere. Body: Feel the difference that genuine craftsmanship and our exclusive Chenilla™ yarn make. This isn't just comfort; it's a Kashwere experience. Vegan, cruelty-free, and enduringly plush.