Brand Tone

Energetic, Empowering, and Community-Focused

Brand Values

• •Empowerment
• •Comfort & Practicality
• •Joy & Expression
• •Quality
• •Community

Best Practices

• •Lead with "You": Center the customer in the narrative. Frame copy around their experience, their passion, and their feeling while using the product. Use empowering and direct language that speaks to their aspirations.
• •Use Vibrant & Active Language: Incorporate words that evoke energy, color, and movement. Words like "vibrant," "unleash," "flow," "illuminate," "joy," and "powerful" align with the brand's core values.
• •Champion Your Community: Make user-generated content a cornerstone of your content strategy. Regularly feature customers and celebrate their skills and style. This reinforces the community value and builds social proof organically.
• •Tell the Founder's Story: Periodically weave in the story of the founder, Katarzyna. Her background as a dancer adds authenticity and credibility. It connects the brand to a real passion, making it more relatable.
• •Be Consistent Across Channels: Ensure that the energetic and empowering tone is uniform, whether it's an Instagram caption, a product description on the website, or a customer service email. This creates a cohesive and recognizable brand identity.

Social Perception

High-quality, trustworthy, and stylish within its niche, perceived as authentic and caring due to strong community engagement and positive customer satisfaction.

Copy Examples

• •Unleash your power, one glide at a time. Our Passista Shorts are designed to move with you, making every spin more vibrant. What move are you perfecting this week? #KashiraInMotion
• •From the dance floor to the skate park, live your life in full color. Made in Europe with passion, our collection is crafted for comfort, style, and pure joy. Find your perfect set and feel the difference. Shop Now.
• •Clothing for Powerful Women. Made to Move. Designed to Inspire. Welcome to the world of Kashira.
• •Ready to stand out? Our new collection is here! Feel the rhythm, embrace the color! Our latest designs, born in Berlin and made for movement, have just dropped. Get ready to express yourself with confidence and joy. Shop Now.
• •You are the movement. You are the joy. You are the power. We're obsessed with our community! Tag us @kashira.store to be featured next! #KashiraCommunity #RollerSkateStyle #SambaLife