Brand Tone

Modern, Minimalist, and Professional.

Brand Values

• •Quality & Excellence
• •Modernism & Minimalism
• •Creativity
• •Professionalism

Best Practices

• •Maintain Visual Consistency: Continue using the dark, minimalist aesthetic across all platforms. Every screenshot, project showcase, and post should feel like it belongs to the Kashi City brand.
• •Keep Copy Concise and Confident: Avoid jargon and fluff. Use strong verbs and direct statements. The copy should reflect the clean nature of the design work.
• •Show, Don't Just Tell: Prioritize high-quality visuals of the work. Let the designs speak for themselves and use text to provide context or highlight a key feature, not to oversell.
• •Use a Professional and Direct Communication Style: In all communications, from emails to Instagram captions, maintain a tone that is professional, respectful, and to the point. This builds trust and reinforces the brand's premium positioning.
• •Curate Your Portfolio Ruthlessly: Only showcase projects that perfectly align with the brand's minimalist and modern values. A tightly curated portfolio sends a stronger message than a large, inconsistent one.

Social Perception

The perception is that of a skilled, modern web developer with a strong, specific aesthetic. The brand appears to be boutique and exclusive, likely appealing to clients in creative industries such as music, fashion, or art who are seeking a strong visual identity online. The association with projects for clients like "Ken Carson" and "Vlone" lends the brand a "cool," underground, and culturally relevant status.

Copy Examples

• •Memorable by design. We build immersive digital experiences that captivate and convert.
• •Structure and style, delivered. Proud to launch the new digital home for [Client Name]. The focus: clean aesthetics and intuitive performance. Explore the live site. #WebDesign #MinimalistWeb #UIDesign
• •I'm Avi, the designer and developer behind Kashi City. I partner with bold brands to translate their vision into clean, impactful, and unforgettable websites. My process is built on a minimalist philosophy: every element serves a purpose.
• •Have a project in mind? Let's create something memorable together. Connect with me to discuss your vision.
• •The Kashi City Signature Build: A comprehensive design and development package for brands ready to make a statement. Includes a fully responsive, custom-coded website with a focus on minimalist aesthetics and a seamless user journey. Built for performance, designed to impress.